
People and Culture Management (German)
The most modern study programme in HR
With its clear focus on the latest developments in HR, the People and Culture Management degree programme clearly stands out from existing HR degree programmes and puts people back at the heart of an organisation. Here, everything revolves around imparting practice-relevant knowledge and preparing students for the challenges of an evolving world of work.
One of the key components of the People and Culture Management degree programme is Redesigning Work, which covers the design of modern working environments and supporting change measures. This involves modern approaches to working time and place, such as remote work or flexible working hours, as well as the redesign of organisational structures. This focus on future trends in HR is an essential part of the curriculum and ensures that students are optimally prepared for the demands of the modern working world.
The People and Culture Management degree programme also breaks new ground when it comes to classic HR topics such as labour law, payroll accounting and recruiting. In the development of the programme, great attention was paid to the interdisciplinary approach and the international perspective was always included. In this way, you acquire the skills to solve tasks and problems in the HR area holistically and with consideration of ethical and social aspects.
The degree programme offers the opportunity to acquire international experience and intercultural skills: everything from excursions to one-week short stays to a semester abroad is possible. This ensures that there is the right offer for you to gain international experience and expand your intercultural competence. This is invaluable in the diverse labour market, where companies are increasingly dependent on international markets.
Online info sessions (in German)
Would you like to learn more about the Poeple and Culture Management degree programme and have your individual questions answered? Then register now for our online info sessions! The degree programme team will inform you about application and admission, study contents and career opportunities. The online info sessions are held in German.
Dates:
- Thu, 08.05.2025, 5 - 6 pm
You can spontaneously join our online info sessions without registering. Just click on the link below:
Meet a Buddy (in German)
At our Meet a Buddy event you will have the opportunity to get to know our campus in the 2nd district as well as our bachelor programmes and ask our students any questions you may have about studying in Vienna.
Date:
Tue, 08.04.2025, 6 pm
As a graduate you will be able to:
- People & Culture Develop and implement core processes and measures to support the overall goals of the organisation
- Independently plan and implement operational tasks of candidate and employee lifecycle management (e.g. in the areas of talent acquisition, learning & development, talent management & retention) in a legally compliant manner and using appropriate IT systems
- Plan People Operations tasks in particular in the areas of People Administration, Payroll and People Reporting & Analytics in a legally compliant manner and carry them out using digital tools
- Advise executives on People & Culture projects, support them in the legally compliant roll-out and accompany organisational development and change processes on the part of People & Culture Management
- Plan models for (modern) organisation of working time and place of work as well as new forms of work organisation in the company and implement them in a legally compliant manner, taking into account the needs of employees and the company
- Work on people & culture-related questions in a theoretically reflective and empirically justified manner, present the results in writing and present them
- Act in international and intercultural teams and highly diverse work environments and use the English language proficiently
Typical career fields open to you after graduation:
- People & Culture Manager or HR Manager, especially with the following focus areas:
- Recruitment, Employer Branding or Talent Acquisition
- Personnel development or learning & development
- Talent & Retention Management
- Performance Management & Rewards
- People Operations
- Organisational and work design
- Change management, especially with regard to New Work and Culture
- HR specialist with the above-mentioned focal points
- People Business Partner, in particular with the above-mentioned focal points
- Head of People & Culture Management Teams and Projects
- People Management or People & Culture Consultant
You can find more information in the current brochure of the degree programme (German)
Have a closer look:
Studiengangsbroschüre Arbeitsgestaltung und HR-ManagementDownloads (German)
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PECUM BA Studiengangsbroschüre Download icon(pdf 4.202 MB)
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BA People and Culture Management Download icon(pdf 160.655 KB)
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Infoblatt Internationale Erfahrung Download icon(pdf 508.484 KB)
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PECUM Modul und LV Beschreibungen 20230929 Download icon(pdf 1.033 MB)
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Leseprobe Personalmanagement Berthel Becker Download icon(pdf 2.162 MB)
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Vorbereitungsskriptum GESAMT DEUTSCH 2025 Download icon(pdf 8.28 MB)
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Leitfaden Bachelor Bewerbung und Aufnahme Download icon(pdf 245.687 KB)
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Ausbildungsvertrag Bachelor Deutsch W22 gelenkt HP Download icon(pdf 140.823 KB)
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AGB Kautionshinterlegung Download icon(pdf 97.038 KB)
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ECTS and course information
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ECTS Credits 3.00 ECTS CreditsLanguage German LanguageCurriculum PT CurriculumSemester 1 WS Semester
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ECTS Credits 3.00 ECTS CreditsLanguage German LanguageCurriculum PT CurriculumSemester 1 WS Semester
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ECTS Credits 3.00 ECTS CreditsLanguage German LanguageCurriculum PT CurriculumSemester 1 WS Semester
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Course Basics of Work DesignECTS Credits 3.00 ECTS CreditsLanguage German LanguageCurriculum PT CurriculumSemester 1 WS Semester
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Course Business English1ECTS Credits 3.00 ECTS CreditsLanguage English LanguageCurriculum PT CurriculumSemester 1 WS Semester
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ECTS Credits 3.00 ECTS CreditsLanguage German LanguageCurriculum PT CurriculumSemester 1 WS Semester
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Course Meetings & PresentationsECTS Credits 2.00 ECTS CreditsLanguage English LanguageCurriculum PT CurriculumSemester 1 WS Semester
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Course Operational Basics 1ECTS Credits 6.00 ECTS CreditsLanguage German LanguageCurriculum PT CurriculumSemester 1 WS Semester
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Course Scientific WritingECTS Credits 3.00 ECTS CreditsLanguage German LanguageCurriculum PT CurriculumSemester 1 WS Semester
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Course TeambuildingECTS Credits 1.00 ECTS CreditsLanguage German LanguageCurriculum PT CurriculumSemester 1 WS Semester

All of our lecturers come from the business world and well-known Austrian companies, which gives the teaching a strong practical focus.
And because people work with and not against one another, the atmosphere at the university makes it a great place to study. On this programme you will always find someone who is there to give support and help with any problems. So I got off to an excellent start in HR management.
Marcel Binder, BA, programme graduate