The most modern study programme in HR

With its clear focus on the latest developments in HR, the People and Culture Management degree programme clearly stands out from existing HR degree programmes and puts people back at the heart of an organisation. Here, everything revolves around imparting practice-relevant knowledge and preparing students for the challenges of an evolving world of work.

One of the key components of the People and Culture Management degree programme is Redesigning Work, which covers the design of modern working environments and supporting change measures. This involves modern approaches to working time and place, such as remote work or flexible working hours, as well as the redesign of organisational structures. This focus on future trends in HR is an essential part of the curriculum and ensures that students are optimally prepared for the demands of the modern working world.

The People and Culture Management degree programme also breaks new ground when it comes to classic HR topics such as labour law, payroll accounting and recruiting. In the development of the programme, great attention was paid to the interdisciplinary approach and the international perspective was always included. In this way, you acquire the skills to solve tasks and problems in the HR area holistically and with consideration of ethical and social aspects.

The degree programme offers the opportunity to acquire international experience and intercultural skills: everything from excursions to one-week short stays to a semester abroad is possible. This ensures that there is the right offer for you to gain international experience and expand your intercultural competence. This is invaluable in the diverse labour market, where companies are increasingly dependent on international markets.

As a graduate you will be able to:

  • People & Culture Develop and implement core processes and measures to support the overall goals of the organisation
  • Independently plan and implement operational tasks of candidate and employee lifecycle management (e.g. in the areas of talent acquisition, learning & development, talent management & retention) in a legally compliant manner and using appropriate IT systems
  • Plan People Operations tasks in particular in the areas of People Administration, Payroll and People Reporting & Analytics in a legally compliant manner and carry them out using digital tools
  • Advise executives on People & Culture projects, support them in the legally compliant roll-out and accompany organisational development and change processes on the part of People & Culture Management
  • Plan models for (modern) organisation of working time and place of work as well as new forms of work organisation in the company and implement them in a legally compliant manner, taking into account the needs of employees and the company
  • Work on people & culture-related questions in a theoretically reflective and empirically justified manner, present the results in writing and present them
  • Act in international and intercultural teams and highly diverse work environments and use the English language proficiently

Typical career fields open to you after graduation:

  • People & Culture Manager or HR Manager, especially with the following focus areas:
    • Recruitment, Employer Branding or Talent Acquisition
    • Personnel development or learning & development
    • Talent & Retention Management
    • Performance Management & Rewards
    • People Operations
    • Organisational and work design
    • Change management, especially with regard to New Work and Culture
  • HR specialist with the above-mentioned focal points
  • People Business Partner, in particular with the above-mentioned focal points
  • Head of People & Culture Management Teams and Projects
  • People Management or People & Culture Consultant

You can find more information in the current brochure of the degree programme (German)

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Frequently asked questions

The programme at a glance


Bachelor of Arts in Business, BA

Length of programme

6 semesters


part-time, three times a week in the evening and on Saturday during the day

Place of study

Media Quarter Marx 3.4
Maria Jacobi Gasse 1
1030 Vienna

Language of instruction

German with courses in English


180 ECTS

Tuition fee

€ 363.36 / semester (+ student union fee)

Specialisation possible

In semester 4 and 5

Work design or HR management

Semester abroad

Students have various possibilities to go abroad and spend time at one of our partner universities. The degree programme recommends completing a semester abroad in the 5th semester.

An international experience is an important part of our requirements. The degree programme includes a variety of opportunities to gain international experience in each semester (including participation in an "International Week", 5-day trip to "HUMINT Student Conference" or a semester abroad).


during 6 semester

Admission procedure

  • Online admission test (multiple choice) (reading comprehension, English, mathematics/logic, business administration and degree-programme-specific section)

Preparation for admissions procedure

For preparation, we recommend our preparatory script. You can also find more information in our "Bachelor Application and Admission Guide" under the info materials. No external courses are required.

Application period for EU/EEA citizens and applicants

1 October until 2 June

Application period for non-EU/EEA citizens and applicants

1 October until 30 April

Admission requirements

For this degree programme, you need German language skills at CEFR level C1 and English language skills at level B2.

Level of qualification according to the National Qualification Framework and the European Qualifications Framework


Field(s) of study (e.g. ISCED-F)

0413 Management and administration

Access to further studies

Graduates of university of applied sciences bachelor programmes may enroll in relevant master programmes at universities and universities of applied sciences.

Bettina Wirth

Coordinator of the degree programme

+43 1 720 12 86-905