Technical Sales and Distribution Management

In the fields of technology, sales and marketing, companies today are confronted with major challenges: production engineering, how to increase sales figures and new marketing tools. Therefore there is a need for experts who can respond to these challenges proactively. Know-how carriers are required, who are equipped with in-depth technical and business knowledge, and who know and can apply the latest marketing trends. This is exactly the knowledge that the degree programme “Technical Sales and Distribution Management” provides by combining technology, marketing and sales. It thereby trains students to be solution- and practice-oriented sales experts.

Online info sessions (in German)

Would you like to learn more about the Technical Sales and Distribution Management degree programme and have your individual questions answered? Then register now for our online info sessions! The degree programme team will inform you about application and admission, study contents and career opportunities. The online info sessions will be held in German.

  • Wed, 15/03/2023, 5:00 pm – 6:00 pm
  • Thu, 30/03/2023, 5:00 pm – 6:00 pm
  • Wed, 12/04/2023, 5:00 pm – 6:00 pm
  • Tue, 25/04/2023, 5:00 pm – 6:00 pm
  • Wed, 10/05/2023, 5:00 pm – 6:00 pm
  • Wed, 24/05/2023, 5:00 pm – 6:00 pm

>>Register now!

>>Direct link for spontaneous participants

Graduates of this programme can:

  • independently plan and manage sales and marketing projects
  • establish and improve sales organisations and sales processes
  • perform sales and marketing controlling tasks
  • apply the principles of customer relationship management (CRM) in corporate and sales contexts
  • understand and explain technical processes in mechanical and plant engineering as well as electrical engineering and electronics
  • evaluate legal and business aspects of management and factor them into decision-making processes
  • manage sales and marketing projects and teams

Career options

  • Customer support for technical products
  • Key account manager
  • Sales representative
  • Sales manager
  • Marketing manager
  • Export manager, export administrator
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Video Bachelor Technical Sales and Distribution Management (only available in German)

You can find more information in the current brochure of the degree programme (only available German)

Grant for women in digitalisation, sustainability and technology (only available in German)


Quick and easy – apply for one of our forward-looking degree programmes today

The programme at a glance


Bachelor of Arts in Business, BA

Length of programme

6 semesters

Mode of study

  • Career-parallel - three times a week and Saturdays during the day

Place of study

Campus Media Quarter Marx 3.4
Maria Jacobi Gasse 1
1030 Vienna

Language of instruction



180 ECTS

Tuition fee

€ 363.36 / semester (+ € 21.20 student union fee)

Specialisation possible

Electives in semesters 5 and 6

  • Mechanical and Plant Engineering OR
  • Electrical Engineering and Electronics

Semester abroad

Students have various possibilities to go abroad and spend time at one of our partner universities. The degree programme recommends completing a semester abroad in the 4th semester.

Admission procedure

  • Online admission test (multiple choice) (reading comprehension, English, mathematics/logic, business administration and degree-programme-specific section)

Preparation for admissions procedure

For preparation materials please see the download section. No external courses are required.

Application period for EU/EEA citizens and applicants

1 October until 15 May

Application period for non-EU/EEA citizens and applicants

1 October until 30 April

Admission requirements

Level of qualification according to the National Qualification Framework and the European Qualifications Framework


Field(s) of study (e.g. ISCED-F)

0413 Management and administration

Access to further studies

Graduates of university of applied sciences bachelor programmes may enroll in relevant master programmes at universities and universities of applied sciences.

<p>elisabeth toth</p>

Elisabeth Toth

Coordinator of the degree programme

+43 1 720 12 86-921

ECTS and course information

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Legend: FT = Full Time, PT = Part Time, SS = Summer Semester, WS = Winter Semester

Our partners

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Technology and sales. These two areas were key topics which ran through the entire programme and were a deciding factor for me when considering what programme to take. Looking back, this programme hasn’t just lived up to my expectations, it’s exceeded them. The presentation techniques and sales strategies I’ve learned will enable me to identify and satisfy current and future customer requirements.

Eva Verešová, BA, programme graduate