Technical Sales and Distribution Management (German)
Technical Sales and Distribution Management
In the fields of technology, sales and marketing, companies today are confronted with major challenges: production engineering, how to increase sales figures and new marketing tools. Therefore there is a need for experts who can respond to these challenges proactively. Know-how carriers are required, who are equipped with in-depth technical and business knowledge, and who know and can apply the latest marketing trends. This is exactly the knowledge that the degree programme “Technical Sales and Distribution Management” provides by combining technology, marketing and sales. It thereby trains students to be solution- and practice-oriented sales experts.
As a graduate you will be able to:
- independently plan and manage sales and marketing projects
- establish and improve sales organisations and sales processes
- perform sales and marketing controlling tasks
- apply the principles of customer relationship management (CRM) in corporate and sales contexts
- understand and explain technical processes in mechanical and plant engineering as well as electrical engineering and electronics
- evaluate legal and business aspects of management and factor them into decision-making processes
- manage sales and marketing projects and teams
Typical career fields open to you after graduation:
- Customer support for technical products
- Key account manager
- Sales representative
- Sales manager
- Marketing manager
- Export manager, export administrator
Grant for women in digitalisation, sustainability and technology (only available in German)
Downloads (German only)
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Curriculum BA Technisches Vertriebsmanagement Download icon(pdf 156.99 KB)
Video Bachelor Technical Sales and Distribution Management (only available in German)
Our partners
Bernadette O'Connor
If you have any questions about your bachelor programme, please contact:
ECTS and course information
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Course AntriebstechnikECTS Credits 2.00 ECTS CreditsLanguage German LanguageCurriculum PT CurriculumSemester 3 WS Semester
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ECTS Credits 3.00 ECTS CreditsLanguage German LanguageCurriculum PT CurriculumSemester 3 WS Semester
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ECTS Credits 2.00 ECTS CreditsLanguage English LanguageCurriculum PT CurriculumSemester 3 WS Semester
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Course MechatronikECTS Credits 2.00 ECTS CreditsLanguage German LanguageCurriculum PT CurriculumSemester 3 WS Semester
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Course Meetings and NegotiationsECTS Credits 4.00 ECTS CreditsLanguage English LanguageCurriculum PT CurriculumSemester 3 WS Semester
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Course New Sales ManagementECTS Credits 3.00 ECTS CreditsLanguage English LanguageCurriculum PT CurriculumSemester 3 WS Semester
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ECTS Credits 3.00 ECTS CreditsLanguage English LanguageCurriculum PT CurriculumSemester 3 WS Semester
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Course ProjektmanagementECTS Credits 3.00 ECTS CreditsLanguage German LanguageCurriculum PT CurriculumSemester 3 WS Semester
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Course Technische SystemeECTS Credits 2.00 ECTS CreditsLanguage English LanguageCurriculum PT CurriculumSemester 3 WS Semester
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Course UnternehmensrechtECTS Credits 3.00 ECTS CreditsLanguage German LanguageCurriculum PT CurriculumSemester 3 WS Semester
Technology and sales. These two areas were key topics which ran through the entire programme and were a deciding factor for me when considering what programme to take. Looking back, this programme hasn’t just lived up to my expectations, it’s exceeded them. The presentation techniques and sales strategies I’ve learned will enable me to identify and satisfy current and future customer requirements.
Eva Verešová, BA, programme graduate