Technical Sales and Marketing
Technical Sales and Marketing - Success & career through versatility
The newly designed Bachelor's degree programme in Technical Sales and Marketing offers students a unique combination of practical teaching content from the fields of technology, sales and marketing. Graduates of the programme receive comprehensive training in these three business areas and are thus able to successfully implement projects and tasks. Our graduates maintain an overview and find holistic and efficient solutions to problems.
Innovative use of digitalisation
Digitalisation and artificial intelligence play a major role in the degree programme: students learn to use the possibilities of state-of-the-art digital technologies in the sales process, for example augmented reality (AR), which can be used to make product presentations more interactive and vivid. Students are also digitally "screened" during sales training sessions and receive digital biodynamic feedback in order to gain an even better understanding of the processes and procedures that take place in their own bodies during a sales pitch.
Up to 50% online
Due to the high proportion of online teaching, the programme takes sufficient account of the needs of working students.
Students are offered a wide range of opportunities to gain intercultural experience in an international environment. In addition, some courses are held in English in order to further develop students' language skills.
Online info sessions (in German)
Would you like to learn more about the Technical Sales and Distribution Management degree programme and have your individual questions answered? Then register now for our online info sessions! The degree programme team will inform you about application and admission, study contents and career opportunities. The online info sessions will be held in German.
- Wed, 13.03.2024, 5 - 6 pm
- Wed, 03.04.2024, 5 - 6 pm
- Wed, 08.05.2024, 5 - 6 pm
You can spontaneously join our online info sessions without registering. Just click on the link below:
As a graduate you will be able to:
- Successful selling
- independently plan and manage sales and marketing projects
- establish and improve sales organisations and sales processes
- Improve your skills and competences in exciting sales trainings and use them in negotiations
- Using artificial intelligence and applying digitalisation
- perform sales and marketing controlling tasks
- apply the principles of customer relationship management (CRM) in corporate and sales contexts
- Understand and communicate technical and technological aspects
- evaluate legal and business aspects of management and factor them into decision-making processes
- manage sales and marketing projects and teams
Typical professional fields that are open to you after graduation:
- Sales Manager
- Marketing Manager
- Key Account Manager
- Account Manager
- Customer Relationship Manager
- Product Manager
- Pre-Sales Manager
- After-Sales Manager
- Project Manager
- Team Leader
- Business Developer
- Innovation Manager
You can find more information in the current brochure of the degree programme (only available German)
Grant for women in digitalisation, sustainability and technology (only available in German)
The City of Vienna and the Vienna Labour Fund (waff) have jointly launched a new training initiative. The offer is aimed at women who are already working and would like to continue their education in the fields of digitalisation, sustainability and technology. By 2025, 300 additional study places in degree programmes with a low proportion of women at Viennese universities of applied sciences will be financed - including the Technical Sales and Management degree programme.