Technical Sales and Marketing - Success & career through versatility

The newly designed Bachelor's degree programme in Technical Sales and Marketing offers students a unique combination of practical teaching content from the fields of technology, sales and marketing. Graduates of the programme receive comprehensive training in these three business areas and are thus able to successfully implement projects and tasks. Our graduates maintain an overview and find holistic and efficient solutions to problems.

Innovative use of digitalisation

Digitalisation and artificial intelligence play a major role in the degree programme: students learn to use the possibilities of state-of-the-art digital technologies in the sales process, for example augmented reality (AR), which can be used to make product presentations more interactive and vivid. Students are also digitally "screened" during sales training sessions and receive digital biodynamic feedback in order to gain an even better understanding of the processes and procedures that take place in their own bodies during a sales pitch.

Up to 50% online

Due to the high proportion of online teaching, the programme takes sufficient account of the needs of working students.

International experience

Students are offered a wide range of opportunities to gain intercultural experience in an international environment. In addition, some courses are held in English in order to further develop students' language skills.

As a graduate you will be able to:

  • Successful selling
  • independently plan and manage sales and marketing projects
  • establish and improve sales organisations and sales processes
  • Improve your skills and competences in exciting sales trainings and use them in negotiations
  • Using artificial intelligence and applying digitalisation
  • perform sales and marketing controlling tasks
  • apply the principles of customer relationship management (CRM) in corporate and sales contexts
  • Understand and communicate technical and technological aspects
  • evaluate legal and business aspects of management and factor them into decision-making processes
  • manage sales and marketing projects and teams

Typical professional fields that are open to you after graduation:

  • Sales Manager
  • Marketing Manager
  • Key Account Manager
  • Account Manager
  • Customer Relationship Manager
  • Product Manager
  • Pre-Sales Manager
  • After-Sales Manager
  • Project Manager
  • Team Leader
  • Business Developer
  • Innovation Manager
  • Consultant

You can find more information in the current brochure of the degree programme (only available German)

Grant for women in digitalisation, sustainability and technology (only available in German)

The City of Vienna and the Vienna Labour Fund (waff) have jointly launched a new training initiative. The offer is aimed at women who are already working and would like to continue their education in the fields of digitalisation, sustainability and technology. By 2025, 300 additional study places in degree programmes with a low proportion of women at Viennese universities of applied sciences will be financed - including the Technical Sales and Management degree programme.

Applications no longer possible

The programme at a glance


Bachelor of Arts in Business, BA

Length of programme

6 semesters

Mode of study

Career-parallel - three times a week and Saturdays during the day, 2 blocked courses

Place of study

Campus Media Quarter Marx 3.4
Maria Jacobi Gasse 1
1030 Vienna

Language of instruction



180 ECTS

Tuition fee

€ 363.36 / semester (+ student union fee)

Semester abroad

Students have non-binding possibilities to go abroad and spend time at one of our partner universities. The degree programme recommends completing a semester abroad in the 4th semester.

International experience is an important part of our degree programme. The degree programme offers a wide range of opportunities to gain international experience (including participation in an "International Week" or a semester abroad).


in Semester 6

Admission procedure

  • Online admission test (multiple choice) (reading comprehension, English, mathematics, business administration and degree-programme-specific section)

Preparation for admissions procedure

For preparation, we recommend our preparation script. You can also find more information in our "Bachelor Application and Admission Guide" under the information materials. No external courses are required.

Application period for EU/EEA citizens and applicants

1 October until 2 June

Application period for non-EU/EEA citizens and applicants

1 October until 30 April

Admission requirements

For this degree programme, you need German language skills at CEFR level C1 and English language skills at level B2.

Level of qualification according to the National Qualification Framework and the European Qualifications Framework


Field(s) of study (e.g. ISCED-F)

0413 Management and administration

Access to further studies

Graduates of university of applied sciences bachelor programmes may enroll in relevant master programmes at universities and universities of applied sciences.

<p>elisabeth toth</p>

Bernadette O'Connor

Coordinator of the degree programme

+43 1 720 12 86-925