Interactive Media and Games Business

Interactive Media and Games Business - the bachelor degree programme for professional skills focusing on interactive media and business administration.

In a unique way, the programme combines the know-how of interactive media (XR, VR, AR)/games with profound, comprehensive knowledge of business administration.

Agile project management methods, Game Design, Balancing, as well as numerous relevant topics form the core of the course. Selected representatives of the creative industries as lecturers ensure practical and application orientation.

The study programme includes the development of interactive (game) environments and their preparation for productive application.

Graduates are thus in a position to support production management in selecting suitable business models and to provide advice on their strategic orientation. In addition, graduates can actively participate in the entire process of Interactive Media & Game Development from the first idea to production and marketing.

Graduates of the Interactive Media and Games Business bachelor programme have excellent job prospects in the digital sector of the creative industries as well as in traditional companies.

Focus areas

Media technology and media informatics

  • Game engines (e.g. 3D GameStudio, CryEngine, Unreal Engine and Unity)
  • Digital animation and visual effects software
  • Digital studio technology
  • (360-degree) camera technology and systems

The media industry and media management

  • Business models
  • Value creation
  • Marketing
  • Start-up management
  • E-sports

Interactive-media production

  • Project management
  • Storytelling
  • Production planning
  • Budgeting and finance
  • Controlling


  • Producer
  • Games (department) supervisor
  • Games and media marketing consultant
  • Interactive media manager
  • Junior artist
  • Line producer
  • Online marketing manager
  • Game production manager

You can find more information in the current brochure of the degree programme (German)


Quick and easy – apply for one of our forward-looking degree programmes today

Frequently asked questions

The programme at a glance


Bachelor of Arts in Business, BA

Admission procedure

  • Online admission test (multiple choice) (reading comprehension, English, mathematics/logic, business administration and degree-programme-specific section)

Preparation materials can be found on the website of the respective degree programme in the download area.

Semester abroad



in semester 6

Application period for EU/EEA citizens and applicants

1 October until 6 June

Application deadline for non-EU/EEA citizens and applicants

1 October until 15 May

Language of instruction


Programme duration

Six semesters

Contact hours

Monday to Thursday (daytime)

Admission requirements


Sign up for an introductory course at the Austrian Students' Union's "studieren probieren" initiative.

<p>Lynn Schwarmes</p>

Lynn Schwarmes, BA


+43 1 720 12 86-350

Knowledge | Future | Career: Bachelor Programme Interactive Media & Games Business (german)

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Werde zur/zum Gaming Expert:in der nächsten Generation

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Studiengangsleiter Kai Erenli stellt seinen neuen Studiengang vor und beantwortet folgende Fragen:
1. Was ist das Besondere an Ihrem Studiengang?
2. Welche Möglichkeiten habe ich nach dem Abschluss?
3. Was sind die Aufnahmevoraussetzungen?
4. Wie kann ich mich optimal auf das Aufnahmeverfahren vorbereiten?

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Legend: FT = Full Time, PT = Part Time, SS = Summer Semester, WS = Winter Semester

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