bachelor programme interactive media and games business

Interactive Media and Games Business (German)

The bachelor degree programme for professional skills focusing on interactive media and business administration

The Interactive Media & Games Business degree programme uniquely combines expertise in interactive media (XR, VR, AR), artificial intelligence and games with in-depth and comprehensive knowledge of business administration. It integrates current technologies and trends to prepare students for the future challenges of the industry.

In addition to agile project management methods, game design and balancing, the curriculum also includes modules on sustainability and start-up management in the development and marketing of interactive media. This includes the ethical implications and legal issues surrounding the use of AI.

Start-up skills in focus

The degree programme places great emphasis on entrepreneurial thinking and promotes students' start-up skills. This prepares students to face challenges in an agile manner, whether in existing companies or in their own projects and start-ups in the digital sector of the creative industries.

Another focus is on adapting to the global market. Students learn how to successfully position their products and services in different markets through international marketing, localisation and cultural adaptation.

Co-operations with practice insiders

Increased industry cooperation, internships and project work with leading companies in the creative industries ensure a practical and application-oriented approach. Selected representatives of this industry contribute current knowledge and experience directly to the knowledge transfer as lecturers.

Through the (conceptual) development of interactive (game) environments and their preparation for productive application, graduates are enabled to support production management in the selection of suitable business models and to provide advice on their strategic orientation. Graduates can actively shape the entire process of interactive media & game development from the idea to production and marketing.

With the curriculum (german only), graduates of the Interactive Media and Games Business degree programme have excellent job prospects, not only in the digital sector of the creative industries, but also in traditional companies and on international markets.

Focuses

Media technology and media informatics

Game engines (e.g. 3D GameStudio, CryEngine, Unreal Engine and Unity)
Digital animation and visual effects software
Digital studio technology
(360-degree) camera technology and systems

The media industry and media management

Business models
Value creation
Marketing
Start-up management
E-sports

Interactive-media production

Project management
Storytelling
Production planning
Budgeting and finance
Controlling

Typical career fields open to you after graduation:

Producer
Games (department) supervisor
Games and media marketing consultant
Interactive media manager
Junior artist
Line producer
Online marketing manager
Game production manager

You can find more information in the current brochure of the degree programme (German)

Have a closer look:

Brochure Interactive Media and Games Business (only available in German)

Information materials

Curriculum BA Interactive Media und Games Business Download icon
(pdf 470.975 KB)
Education Contract Bachelor Download icon
(pdf 138.826 KB)
General terms and conditions security deposit Download icon
(pdf 110.69 KB)

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The programme at a glance

Degree

Bachelor of Arts in Business, BA

Length of programme

6 semesters

Mode of study

Full-time - Monday to Thursday (daytime) (FT)

Place of study

Campus Media Quarter Marx 3.4
Maria Jacobi Gasse 1
1030 Vienna

Language of instruction

German

Credits

180 ECTS

Tuition fee

€ 363.36 / semester (+ student union fee)

Specialisation possible

In semesters 5 and 6, you can choose from two electives:

Interaktive Medienwirtschaft or
Interaktive Medientechnik & Medieninformatik

Semester abroad

Students have various possibilities to go abroad and spend time at one of our partner universities. The degree programme recommends completing a semester abroad in the 4th semester.

Traineeship

during Semester 6

Admission procedure

Online admission test (multiple choice) (reading comprehension, English, mathematics, business administration and degree-programme-specific section)

Preparation for admissions procedure

For preparation, we recommend our preparatory script. You can also find more information in our "Bachelor Application and Admission Guide" under the info materials. No external courses are required.

Application period for EU/EEA-citizens

1 October until 15 May

Application period for non-EU/EEA-citizens

1 October until 30 April

Admission requirements

Austrian secondary school leaving certificate (Matura) or
Vocational matriculation qualification or
General university entrance examination for social and economics sciences or
Foreign equivalent of an Austrian school-leaving certificate (The legalization list can be found here.) or
Subject-relevant apprenticeship or graduation from a school for intermediate vocational education (BMS) with additional examinations in English and mathematics

For this degree programme, you need German language skills at CEFR level C1 and English language skills at level B2.

Level of qualification according to the National Qualification Framework and the European Qualifications Framework

NQR 6

Field(s) of study (e.g. ISCED-F)

0410 Business and administration not further defined

Access to further studies

Graduates of university of applied sciences bachelor programmes may enroll in relevant master programmes at universities and universities of applied sciences.