Interactive Media and Games Business (German)
The bachelor degree programme for professional skills focusing on interactive media and business administration
The Interactive Media & Games Business degree programme uniquely combines expertise in interactive media (XR, VR, AR), artificial intelligence and games with in-depth and comprehensive knowledge of business administration. It integrates current technologies and trends to prepare students for the future challenges of the industry.
In addition to agile project management methods, game design and balancing, the curriculum also includes modules on sustainability and start-up management in the development and marketing of interactive media. This includes the ethical implications and legal issues surrounding the use of AI.
Start-up skills in focus
The degree programme places great emphasis on entrepreneurial thinking and promotes students' start-up skills. This prepares students to face challenges in an agile manner, whether in existing companies or in their own projects and start-ups in the digital sector of the creative industries.
Another focus is on adapting to the global market. Students learn how to successfully position their products and services in different markets through international marketing, localisation and cultural adaptation.Co-operations with practice insiders
Increased industry cooperation, internships and project work with leading companies in the creative industries ensure a practical and application-oriented approach. Selected representatives of this industry contribute current knowledge and experience directly to the knowledge transfer as lecturers.
Through the (conceptual) development of interactive (game) environments and their preparation for productive application, graduates are enabled to support production management in the selection of suitable business models and to provide advice on their strategic orientation. Graduates can actively shape the entire process of interactive media & game development from the idea to production and marketing.
With the curriculum (german only), graduates of the Interactive Media and Games Business degree programme have excellent job prospects, not only in the digital sector of the creative industries, but also in traditional companies and on international markets.
Focuses
Media technology and media informatics
- Game engines (e.g. 3D GameStudio, CryEngine, Unreal Engine and Unity)
- Digital animation and visual effects software
- Digital studio technology
- (360-degree) camera technology and systems
The media industry and media management
- Business models
- Value creation
- Marketing
- Start-up management
- E-sports
Interactive-media production
- Project management
- Storytelling
- Production planning
- Budgeting and finance
- Controlling
As a graduate you will be able to:
- as an interdisciplinary specialist with core competences in the field of interactive media. You can actively shape the entire process of interactive media and game development, from the idea to production and marketing
- strike the balance between financial opportunities and creative visions by using your strong understanding of business and distribution models.
- Follow innovations and developments in the interactive media sector, use the latest software tools in a targeted manner and familiarise themselves quickly and competently with new media topics.
- Provide professional technical production advice to the interactive media sector, calculate the production costs for media products and plan and control their production.
- Support production management in the selection of suitable business models and provide advice on their strategic orientation.
Typical career fields open to you after graduation:
- Producer
- Games (department) supervisor
- Games and media marketing consultant
- Interactive media manager
- Junior artist
- Line producer
- Online marketing manager
- Game production manager
You can find more information in the current brochure of the degree programme (German)
Have a closer look:
Brochure Interactive Media and Games Business (only available in German)Information materials
-
Curriculum BA Interactive Media und Games Business Download icon(pdf 470.975 KB)
-
Education Contract Bachelor Download icon(pdf 138.826 KB)
-
General terms and conditions security deposit Download icon(pdf 110.69 KB)
only available in German
only available in German
Our partners:
ECTS and course information
Loading results
Unfortunately there are no results matching your search.
Legend: FT = Full Time, PT = Part Time, SS = Summer Semester, WS = Winter Semester