Film festivals and film markets

Film festivals, movie awards as part of marketing for film, television and streaming services
Criteria for movie awards and differences between festivals
Movie awards, film festivals not only from a cultural and artistic but also from an economic point of view.

Mode of delivery

face to face

Type

compulsory

Planned learning activities and teaching methods

Lecture, analysis of specific film festivals, film examples and their festival careers, group work on festival strategies.

Assessment methods and criteria

50% sales strategy paper and 50% presentation.

Prerequisites and co-requisites

None.

Infos

Degree programme

Produktionsmanagement Film-, TV- und Streaming

Cycle

Bachelor

ECTS Credits

3.00

Language of instruction

English

Curriculum

Full-Time

Academic year

2024

Semester

4 SS

Incoming

Learning outcome

After succesful completionof the course, students are able to
evaluate national and international film festivals, fairs and potential markets according to pre-defined evaluation-criteria,
elaborate relevant criteria and to manage the creation process
integrate festivals in marketing and distribution strategies together with experts from this field.

Course code

1702-23-01-VZ-DE-39

Film festivals and film markets