Entrepreneurship and innovation

Basics of entrepreneurship and innovation management
Sources of innovation
Types of innovation
Steps of innovation management

Mode of delivery

face to face

Type

compulsory

Planned learning activities and teaching methods

Lecture, discussion, case studies, on-site teaching, distance learning, group and individual work.

Assessment methods and criteria

Final written exam (70%)
Content criteria: degree of problem determination and problem characterisation
Formal criteria: completeness of answers, linguistic expression, autonomy of result presentation
Continuous assessment (30%): Individual and group work und presentation including evaluated partial exams, active contributions in the course, complexity of solutions with regards to professional competence and methodical expertise, quality of presentation.

Prerequisites and co-requisites

None.

Infos

Degree programme

Produktionsmanagement Film-, TV- und Streaming

Cycle

Bachelor

ECTS Credits

3.00

Language of instruction

German

Curriculum

Full-Time

Academic year

2024

Semester

4 SS

Incoming

Learning outcome

After successful completion of the course, the students can
explain entrepreneurship and distinguish it from other concepts, especially from strategic management
explain and justify the necessity of adaptations in the business context
identify and analyse the influencing factors and starting points for innovation processes
name the steps of an innovation process and also plan it
initiate and justify innovations in a business context

Course code

1702-23-01-VZ-DE-43

Entrepreneurship and innovation