Executive MBA General Management – Digital Marketing and Data Management

For experienced digital marketing executives and professionals, a paradigm shift is imminent. Advanced platforms offer your organisation unprecedented touchpoints with your existing and future customer base. The Executive MBA General Management - Digital Marketing and Data Management programme equips you optimally for the advanced challenges of corporate communication. The Executive MBA programme deepens your knowledge in digital transformation and holistic data management and emphasises the crucial role that marketing plays in this transformation. Perfect your management and leadership skills and understand the mechanisms behind modern digital business models.

The Executive MBA General Management with a specialisation in Digital Marketing and Data Management is offered in cooperation between the Executive Education Center of the University of Applied Sciences BFI Vienna and the E-Learning Group and is designed as a part-time postgraduate Master's degree programme without attendance.

You can find more information about the programme on the page of our cooperation partner ELG (german only).