Introduction to Business Administration

Basic principles of business administration; Materials management and logistics; Production; Marketing; Accounting; Balancing; Company taxation; Cost accounting and auditing; Investment analysis and business valuation; Financing; Strategic Management; Personnel management, Leadership and organisation.

Mode of delivery

face to face

Type

compulsory

Recommended or required reading and other learning resources/tools

Skripak, S. / Poff, R. (2020): Fundamentals of Business, 3rd edition, Virginia Tech Publishing. Cole, G.A. / Kelly, P. (2020): Management Theory and Practice, 9th edition, Cengage

Planned learning activities and teaching methods

Lecture, discussions, group work, case studies

Assessment methods and criteria

Continuous assessment (in-class contribution, cases study elaboration and presentation) and final exam (MC-questions, application-oriented open questions)

Prerequisites and co-requisites

none

Infos

Degree programme

European Economy and Business Management (English)

Cycle

Bachelor

ECTS Credits

3.00

Language of instruction

English

Curriculum

Full-Time

Academic year

2023

Semester

1 WS

Incoming

No

Learning outcome

After successful completion of the course, students can illustrate the complexity of 21st century business administration. They also can outline the interrelations in management and therefore properly relate to future modules in their degree program, esp. those in the fields of management and finance & accounting, and establish links to related disciplines (e.g. business law, economics) (2). They will be able to make use of basic managerial models and concepts and apply them on basic corporate business management tasks (3).

Course code

1389-20-03-VZ-DE-05