Intercultural Management and Diversity

  • cultural diversity as a problem and an opportunity,
  • The concept of culture
  • Comparative cultural studies (Edward T. Hall, Geert Hofstede, Fons Trompenaars)
  • communication and negotiation techniques in an intercultural context
  • leadership and motivation in different cultures
  • forms of international staff deployment
  • intercultural training

Mode of delivery

face to face



Recommended or required reading and other learning resources/tools

  • Hall, Edward (1989): Beyond Culture, New York: Anchor Books.
  • Hofstede, Geert / Hofstede, Gert Jan / Minkov, Michael (2010): Cultures and Organizations. Software of the mind. Intercultural Cooperation and 1st Importance for Survival. 3rd ed., New York et al: McGraw Hill.
  • Mead, Richard & Andrews, Tim. G. (2009): International Management. Culture and Beyond. 4th ed., Chichester (England): John Wiley & Sons Ltd.
  • Schein, Edgar & Schein, Peter (2017): Organizational culture and leadership. 5th ed., New Jersey: John Wiley & Sons Inc.
  • Trompenaars, Fons & Hampden-Turner, Charles (1997): Riding the Waves of Culture: Understanding Cultural Diversity in Business. 2. Ed, London: Brealey.

Planned learning activities and teaching methods

Exercises, discussion of case studies, assignments, group work

Assessment methods and criteria

Final exam (50%): Written exam with reflection of course content
Exercises (50%): Reflection/discussion tasks (Collaboration, group work and assignments) to apply the concepts taught in the lesson with incorporation of examples and creativity

Prerequisites and co-requisites

Business Fundamentals I-III


Degree programme

European Economy and Business Management (English)



ECTS Credits


Language of instruction




Academic year



4 SS



Learning outcome

After successful completion of this course, students:

  • understand the characteristics of culture and are able to explain the challenges managers face in an intercultural environment.
  • are able to explain and apply comparative cultural models;
  • are able to explain how different aspects of communication influence the role of managers in decision-making processes and make use of the impact of culture in these processes;
  • understand how culture affects motivation and leadership and can apply this knowledge to cross-cultural situations
  • understand the challenges of foreign assignments and are able to develop strategies for dealing with these challenges

Course code