Interactive Media and Games Business

Interactive Media and Games Business - the bachelor degree programme for professional skills focusing on interactive media and business administration.

In a unique way, the programme combines the know-how of interactive media (XR, VR, AR)/games with profound, comprehensive knowledge of business administration.

Agile project management methods, Game Design, Balancing, as well as numerous relevant topics form the core of the course. Selected representatives of the creative industries as lecturers ensure practical and application orientation.

The study programme includes the development of interactive (game) environments and their preparation for productive application.

Graduates are thus in a position to support production management in selecting suitable business models and to provide advice on their strategic orientation. In addition, graduates can actively participate in the entire process of Interactive Media & Game Development from the first idea to production and marketing.

Graduates of the Interactive Media and Games Business bachelor programme have excellent job prospects in the digital sector of the creative industries as well as in traditional companies.

Focus areas

Media technology and media informatics
  • Game engines (e.g. 3D GameStudio, CryEngine, Unreal Engine and Unity)
  • Digital animation and visual effects software
  • Digital studio technology
  • (360-degree) camera technology and systems
The media industry and media management
  • Business models
  • Value creation
  • Marketing
  • Start-up management
  • E-sports
Interactive-media production
  • Project management
  • Storytelling
  • Production planning
  • Budgeting and finance
  • Controlling


  • Producer
  • Games (department) supervisor
  • Games and media marketing consultant
  • Interactive media manager
  • Junior artist
  • Line producer
  • Online marketing manager
  • Game production manager

You can find more information in the current brochure of the degree programme (German)


Quick and easy – apply for one of our forward-looking degree programmes today

Frequently asked questions

The programme at a glance


Bachelor of Arts in Business, BA

Length of programme

6 semesters

Mode of study

  • Full-time - Monday to Thursday (daytime) (FT)

Place of study

Campus Media Quarter Marx 3.4
Maria Jacobi Gasse 1
1030 Vienna

Language of instruction



180 ECTS

Tuition fee

€ 363.36 / semester (+ € 21.20 student union fee)

Specialisation possible

In semesters 5 and 6, you can choose from two electives:

  • Interaktive Medienwirtschaft or
  • Interaktive Medientechnik & Medieninformatik

Semester abroad

Students have various possibilities to go abroad and spend time at one of our partner universities. The degree programme recommends completing a semester abroad in the 4th semester.


Semester 6

Admission procedure

  • Online admission test (multiple choice) (reading comprehension, English, mathematics/logic, business administration and degree-programme-specific section)

Preparation for admissions procedure

For preparation materials please see the download section. No external courses are required.

Application period for EU/EEA-citizens

1 October until 15 May

Application period for non-EU/EEA-citizens

1 October until 30 April

Admission requirements

Level of qualification according to the National Qualification Framework and the European Qualifications Framework


Field(s) of study (e.g. ISCED-F)

0410 Business and administration not further defined

Access to further studies

Graduates of university of applied sciences bachelor programmes may enroll in relevant master programmes at universities and universities of applied sciences.

<p>Lynn Schwarmes</p>

Lynn Schwarmes, BA


+43 1 720 12 86-350

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only available in German

video thumbnail image video icon

only available in German

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Legend: FT = Full Time, PT = Part Time, SS = Summer Semester, WS = Winter Semester

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