Technological Trends

Brief description

  • Digitalization in marketing, sales and production
  • AI as efficiency and growth driver
  • Trends in Metaverse Applications
  • Virtual, augmented and mixed reality in industry
  • Digital twins

Mode of delivery

face to face

Type

compulsory

Recommended or required reading and other learning resources/tools

· Marr, B. (2020): Tech Trends in Practice: The 25 Technologies that are driving the 4th Industrial Revolution. 1st ed. Chichester, UK: Wiley & Sons Ltd
· Binckebanck, L., Elste, R., Haas, A. (2023): Digitalisierung im Vertrieb: Strategien zum Einsatz neuer Technologien in Vertriebsorganisationen, 2. Aufl., Wiesbaden: Springer Fachmedien
Industrial Internet of Things (ILV) and Digital Engineering (ILV)

Planned learning activities and teaching methods

Lecture in presence, online lecture, self-learning, group work & presentation, literature research, excursions

Assessment methods and criteria

  • 40% continuous assessment
  • 60% final exam (presentation)
  • Assessment criteria: correctness of content and methodology, completeness of the answer, level of detail of the answer

Prerequisites and co-requisites

Industrial Internet of Things (ILV) and Digital Engineering (ILV)

Infos

Degree programme

Technical Sales and Marketing (Bachelor)

Cycle

Bachelor

ECTS Credits

3.00

Language of instruction

English

Curriculum

Part-Time

Academic year

2025

Semester

4 SS

Incoming

No

Learning outcome

After successful completion of this course, students can:

  • describe current trends in marketing, sales and production,
  • interpret the future impact on business processes,
  • give examples of business topics facing major technological changes in the future,
  • identify pros and cons of current technology trends,
  • take decisions which trends are promising for specific industries,
  • elaborate a digitalization strategy and roadmap.

Course code

1480-24-01-BB-DE-40