Technological Trends
Brief description
- Digitalization in marketing, sales and production
- AI as efficiency and growth driver
- Trends in Metaverse Applications
- Virtual, augmented and mixed reality in industry
- Digital twins
Mode of delivery
face to face
Type
compulsory
Recommended or required reading and other learning resources/tools
· Marr, B. (2020): Tech Trends in Practice: The 25 Technologies that are driving the 4th Industrial Revolution. 1st ed. Chichester, UK: Wiley & Sons Ltd
· Binckebanck, L., Elste, R., Haas, A. (2023): Digitalisierung im Vertrieb: Strategien zum Einsatz neuer Technologien in Vertriebsorganisationen, 2. Aufl., Wiesbaden: Springer Fachmedien
Industrial Internet of Things (ILV) and Digital Engineering (ILV)
Planned learning activities and teaching methods
Lecture in presence, online lecture, self-learning, group work & presentation, literature research, excursions
Assessment methods and criteria
- 40% continuous assessment
- 60% final exam (presentation)
- Assessment criteria: correctness of content and methodology, completeness of the answer, level of detail of the answer
Prerequisites and co-requisites
Industrial Internet of Things (ILV) and Digital Engineering (ILV)
Infos
Degree programme
Technical Sales and Marketing (Bachelor)
Cycle
Bachelor
ECTS Credits
3.00
Language of instruction
English
Curriculum
Part-Time
Academic year
2025
Semester
4 SS
Incoming
No
Learning outcome
After successful completion of this course, students can:
- describe current trends in marketing, sales and production,
- interpret the future impact on business processes,
- give examples of business topics facing major technological changes in the future,
- identify pros and cons of current technology trends,
- take decisions which trends are promising for specific industries,
- elaborate a digitalization strategy and roadmap.
Course code
1480-24-01-BB-DE-40