Sales Training 2
Mode of delivery
face to face
Type
compulsory
Infos
Degree programme
Technical Sales and Marketing (Bachelor)
Cycle
Bachelor
ECTS Credits
6.00
Language of instruction
German
Curriculum
Part-Time
Academic year
2025
Semester
4 SS
Incoming
No
Learning outcome
After successfully completing the module, students are able to:
create and execute convincing sales presentations tailored to the target group,
visualise and illustrate sales arguments and product advantages,
understand and reflect the principles of digital transformation and their potential in sales and marketing,
apply tools, methods and techniques in the areas of XR, VR and AR.
Course code
1480-24-01-BB-DE-M19