Sales Training 2

Mode of delivery

face to face

Type

compulsory

Infos

Degree programme

Technical Sales and Marketing (Bachelor)

Cycle

Bachelor

ECTS Credits

6.00

Language of instruction

German

Curriculum

Part-Time

Academic year

2025

Semester

4 SS

Incoming

No

Learning outcome

After successfully completing the module, students are able to:
create and execute convincing sales presentations tailored to the target group,
visualise and illustrate sales arguments and product advantages,
understand and reflect the principles of digital transformation and their potential in sales and marketing,
apply tools, methods and techniques in the areas of XR, VR and AR.

Course code

1480-24-01-BB-DE-M19