Traineeship Workshop

Brief description

· New customer acquisition: development of new customers into sustainable buyers · Applied social media marketing: building a community and communication priorities · Company presentation of a cooperation partner Preparation for the bachelor's examination

Mode of delivery

face to face

Type

compulsory

Planned learning activities and teaching methods

Lecture, group work, presentations, reflections, case studies and practical examples

Assessment methods and criteria

30% interim test (Moodle test) 70% final test (review of the topics of the workshop and presentation of the case studies) Assessment criteria: Completeness, level of detail and complexity of the answers to questions and the processing of tasks, correctness of the solutions and results, compliance with formal criteria

Prerequisites and co-requisites

none

Infos

Degree programme

Technical Sales and Marketing (Bachelor)

Cycle

Bachelor

ECTS Credits

2.00

Language of instruction

German

Curriculum

Part-Time

Academic year

2026

Semester

6 SS

Incoming

Learning outcome

After successfully completing the course, students are able to: - transfer the methodological, technical and social skills taught during their studies and the internship and their interrelationships into practice, - apply various theoretical approaches and concepts and combine them with their own practice, - transfer and apply their experience from their respective practices after a presentation of the specific tasks of a cooperation partner, to recognise differences in perspective and thus differences in motivation based on different organisational roles through group reflection.

Course code

1480-24-01-BB-DE-52

Traineeship Workshop