Traineeship Workshop

Brief description

· New customer acquisition: development of new customers into sustainable buyers
· Applied social media marketing: building a community and communication priorities
· Company presentation of a cooperation partner
Preparation for the bachelor's examination

Mode of delivery

face to face

Type

compulsory

Recommended or required reading and other learning resources/tools

· Winkelmann, P., Spandl, T. (2023): Marketing und Vertrieb: Fundamente für marktorientierte Unternehmensführung. 9. Aufl., Berlin: De Gruyter

Planned learning activities and teaching methods

Lecture, group work, presentations, reflections, case studies and practical examples

Assessment methods and criteria

30% interim test (Moodle test)
70% final test (review of the topics of the workshop and presentation of the case studies)
Assessment criteria: Completeness, level of detail and complexity of the answers to questions and the processing of tasks, correctness of the solutions and results, compliance with formal criteria

Prerequisites and co-requisites

none

Infos

Degree programme

Technical Sales and Marketing (Bachelor)

Cycle

Bachelor

ECTS Credits

2.00

Language of instruction

German

Curriculum

Part-Time

Academic year

2025

Semester

6 SS

Incoming

No

Learning outcome

After successfully completing the course, students are able to:

  • transfer the methodological, technical and social skills taught during their studies and the internship and their interrelationships into practice,
  • apply various theoretical approaches and concepts and combine them with their own practice,
  • transfer and apply their experience from their respective practices after a presentation of the specific tasks of a cooperation partner,
to recognise differences in perspective and thus differences in motivation based on different organisational roles through group reflection.

Course code

1480-24-01-BB-DE-52