Traineeship Workshop
Brief description
· New customer acquisition: development of new customers into sustainable buyers
· Applied social media marketing: building a community and communication priorities
· Company presentation of a cooperation partner
Preparation for the bachelor's examination
Mode of delivery
face to face
Type
compulsory
Recommended or required reading and other learning resources/tools
· Winkelmann, P., Spandl, T. (2023): Marketing und Vertrieb: Fundamente für marktorientierte Unternehmensführung. 9. Aufl., Berlin: De Gruyter
Planned learning activities and teaching methods
Lecture, group work, presentations, reflections, case studies and practical examples
Assessment methods and criteria
30% interim test (Moodle test)
70% final test (review of the topics of the workshop and presentation of the case studies)
Assessment criteria: Completeness, level of detail and complexity of the answers to questions and the processing of tasks, correctness of the solutions and results, compliance with formal criteria
Prerequisites and co-requisites
none
Infos
Degree programme
Technical Sales and Marketing (Bachelor)
Cycle
Bachelor
ECTS Credits
2.00
Language of instruction
German
Curriculum
Part-Time
Academic year
2025
Semester
6 SS
Incoming
No
Learning outcome
After successfully completing the course, students are able to:
- transfer the methodological, technical and social skills taught during their studies and the internship and their interrelationships into practice,
- apply various theoretical approaches and concepts and combine them with their own practice,
- transfer and apply their experience from their respective practices after a presentation of the specific tasks of a cooperation partner,
Course code
1480-24-01-BB-DE-52