International Networks & Clusters
Brief description
- Networks as a hybrid form of organization between market and hierarchy
- Basics of coordination in market, hierarchy and networks
- Types of networks, clusters, virtual companies
- Roles and tasks in networks
- Development and maintenance of networks
- Networks as part of the corporate strategy
- Tools, resources, core competencies, IT platforms to support networks
Mode of delivery
face to face
Type
compulsory
Recommended or required reading and other learning resources/tools
· Galak O. (2023): Skriptum: International Networks and Clusters, FH des BFI Wien
· Todeva, E. (2011): Business Networks: Strategy and Structure. London, Routledge
· Peng, M. W. (2014): Global Strategic Management. 3rd ed., International Edition, South-Western Cengage Learning
· Forsgren, M. (2013): Theories of the Multinational Firm: A Multidimensional Creature in the Global Economy. Cheltenham, UK: Edward Elgar Publishing
· Xia, M., Zhao, K., & Mahoney, J. T. (2012): Enhancing Value via Cooperation: Firms' Process Benefits from Participation in a Standard Consortium. In: Industrial and Corporate Change, Vol. 21, Number 3, pp 699-729
· Porter, M. E. (1998): Clusters and the New Economics of Competition. Harvard Business Review, Nov.-Dec. 1998, pp 76-90
· Cavusgil, S., Knight, G., & Riesenberger, J.R. (2019): I nternational Business: The New Realities. 5th ed., Harlow: Pearson Education Limited
· Prashantham, S. (2017): Born Globals, Networks, and Large Multinational Enterprises. London: Routledge
· Forsgren, M. & Johanson, J. (2014): Managing Networks in International Business. London: Routledge/Taylor and Francis
· Perry, M. (2007): Business Clusters: An International Perspective. London: Routledge
· Gomes E., Barnes B.R., Mahmood T., & Gomes E. (2016): A 22 Year Review of Strategic Alliance Research in the Leading Management Journals. International Business Review, Vol. 25, pp. 15-27
· Provan, K. G., Fish, A., & Sydow, J. (2007): Interorganizational Networks at the Network Level: A Review of the Empirical Literature on Whole Networks. Journal of Management, Vol. 33, pp. 479-516
Planned learning activities and teaching methods
Classroom teaching, online classes
Assessment methods and criteria
- 30% continuous assessment (written and/or verbal)
- 70% final exam (written)
Prerequisites and co-requisites
none
Infos
Degree programme
Technical Sales and Marketing (Bachelor)
Cycle
Bachelor
ECTS Credits
3.00
Language of instruction
English
Curriculum
Part-Time
Academic year
2025
Semester
4 SS
Incoming
No
Learning outcome
After successful completion of this course, students can:
- identify the different types of networks and clusters and explain them so that the different roles and tasks of people in all types of networks can be described,
- select and develop appropriate communication strategies in non-virtual and virtual networks and align them with the corporate strategy,
- compare and combine the various social networks on the web for themselves and for the company.
Course code
1480-24-01-BB-DE-34