International Networks & Clusters

Brief description

  • Networks as a hybrid form of organization between market and hierarchy
  • Basics of coordination in market, hierarchy and networks
  • Types of networks, clusters, virtual companies
  • Roles and tasks in networks
  • Development and maintenance of networks
  • Networks as part of the corporate strategy
  • Tools, resources, core competencies, IT platforms to support networks

Mode of delivery

face to face

Type

compulsory

Recommended or required reading and other learning resources/tools

· Galak O. (2023): Skriptum: International Networks and Clusters, FH des BFI Wien
· Todeva, E. (2011): Business Networks: Strategy and Structure. London, Routledge
· Peng, M. W. (2014): Global Strategic Management. 3rd ed., International Edition, South-Western Cengage Learning
· Forsgren, M. (2013): Theories of the Multinational Firm: A Multidimensional Creature in the Global Economy. Cheltenham, UK: Edward Elgar Publishing
· Xia, M., Zhao, K., & Mahoney, J. T. (2012): Enhancing Value via Cooperation: Firms' Process Benefits from Participation in a Standard Consortium. In: Industrial and Corporate Change, Vol. 21, Number 3, pp 699-729
· Porter, M. E. (1998): Clusters and the New Economics of Competition. Harvard Business Review, Nov.-Dec. 1998, pp 76-90
· Cavusgil, S., Knight, G., & Riesenberger, J.R. (2019): I nternational Business: The New Realities. 5th ed., Harlow: Pearson Education Limited
· Prashantham, S. (2017): Born Globals, Networks, and Large Multinational Enterprises. London: Routledge
· Forsgren, M. & Johanson, J. (2014): Managing Networks in International Business. London: Routledge/Taylor and Francis
· Perry, M. (2007): Business Clusters: An International Perspective. London: Routledge
· Gomes E., Barnes B.R., Mahmood T., & Gomes E. (2016): A 22 Year Review of Strategic Alliance Research in the Leading Management Journals. International Business Review, Vol. 25, pp. 15-27
· Provan, K. G., Fish, A., & Sydow, J. (2007): Interorganizational Networks at the Network Level: A Review of the Empirical Literature on Whole Networks. Journal of Management, Vol. 33, pp. 479-516

Planned learning activities and teaching methods

Classroom teaching, online classes

Assessment methods and criteria

  • 30% continuous assessment (written and/or verbal)
  • 70% final exam (written)
Assessment criteria: correctness of content and methodology, completeness of the answer, level of detail of the answer, compliance with the criteria of academic writing

Prerequisites and co-requisites

none

Infos

Degree programme

Technical Sales and Marketing (Bachelor)

Cycle

Bachelor

ECTS Credits

3.00

Language of instruction

English

Curriculum

Part-Time

Academic year

2025

Semester

4 SS

Incoming

No

Learning outcome

After successful completion of this course, students can:

  • identify the different types of networks and clusters and explain them so that the different roles and tasks of people in all types of networks can be described,
  • select and develop appropriate communication strategies in non-virtual and virtual networks and align them with the corporate strategy,
  • compare and combine the various social networks on the web for themselves and for the company.

Course code

1480-24-01-BB-DE-34