International Marketing Week

Brief description

• Specific instruments in marketing communication • Sponsoring as sufficient vehicle for achieving marketing targets • Involved parties and their needs in sponsoring projects • Value driven approach in sponsoring • Social media and online marketing as key success factors for sponsored parties

Mode of delivery

face to face

Type

compulsory

Planned learning activities and teaching methods

In person and online lectures (BIP), working on case studies in small groups, presentations, self-study and literature research, excursions

Assessment methods and criteria

• 60% continuous assessment • 40% final exam (20% written paper, 20% presentation) • Assessment criteria: active participation in group activities, correctness of content and methodology, completeness of the answer, level of detail of the answer, compliance with the criteria of academic writing.

Prerequisites and co-requisites

none

Infos

Degree programme

Technical Sales and Marketing (Bachelor)

Cycle

Bachelor

ECTS Credits

6.00

Language of instruction

English

Curriculum

Part-Time

Academic year

2026

Semester

4 SS

Incoming

Learning outcome

After successful completion of this course, students can: - describe the methods and vehicles of sponsoring as part of the marketing mix, - define the difference between product driven and value driven positioning in marketing, especially for sponsoring, - analyze the value proposition and future needs of potential sponsors, - elaborate measures for attracting sponsors, - set up social media campaigns for sponsored parties, - recommend adaptations for web appearances.

Course code

1480-24-01-BB-DE-32

International Marketing Week