International Marketing & Management

Mode of delivery

face to face

Type

compulsory

Infos

Degree programme

Technical Sales and Marketing (Bachelor)

Cycle

Bachelor

ECTS Credits

6.00

Language of instruction

English

Curriculum

Part-Time

Academic year

2025

Semester

4 SS

Incoming

No

Learning outcome

After successful completion of this module, students can:

  • describe the methods and vehicles of sponsoring as part of the marketing mix,
  • define the difference between product driven and value driven positioning in marketing, especially for sponsoring,
  • analyze the value proposition and future needs of potential sponsors,
  • elaborate measures for attracting sponsors,
  • set up social media campaigns for sponsored parties,
  • recommend adaptations for web appearances.

Course code

1480-24-01-BB-DE-M17