International Marketing & Management
Mode of delivery
face to face
Type
compulsory
Infos
Degree programme
Technical Sales and Marketing (Bachelor)
Cycle
Bachelor
ECTS Credits
6.00
Language of instruction
English
Curriculum
Part-Time
Academic year
2025
Semester
4 SS
Incoming
No
Learning outcome
After successful completion of this module, students can:
- describe the methods and vehicles of sponsoring as part of the marketing mix,
- define the difference between product driven and value driven positioning in marketing, especially for sponsoring,
- analyze the value proposition and future needs of potential sponsors,
- elaborate measures for attracting sponsors,
- set up social media campaigns for sponsored parties,
- recommend adaptations for web appearances.
Course code
1480-24-01-BB-DE-M17