Intercultural Management
Brief description
- Comparative cultural management research (Hofsteede, Trompenaars, Hall)
- Visible - invisible cultural elements
- Determinants of intercultural action
- Communication in an intercultural context
- Expansion strategies of multinational companies
- Intercultural training and cultural awareness
- Cultural characteristics and challenges of different cultures using current and historical examples
- Instruments such as PESTEL analysis, Cultural Iceberg, Power Distance Index, Masculinity Index, Uncertainty Avoidance Index
Mode of delivery
face to face
Type
compulsory
Recommended or required reading and other learning resources/tools
· Edlinger, H. (2023): Skriptum: Intercultural Aspects. FH des BFI Wien
· Treuer, A. (2023): Skriptum: Intercultural Business. FH des BFI Wien (2023)
· Winter, B. (2024): Skriptum Intercultural Journey. FH des BFI Wien
· Lang, R., Baldauf, N. (2016): Interkulturelles Management. 1. Aufl., Wiesbaden: Springer/Gabler
· Cavusgil, S., Knight, G., Riesenberger, J.R. (2019): International Business: The New Realities. 5. Aufl., Global Edition, Pearson Verlag
Planned learning activities and teaching methods
Lecture, discussions, case studies, self tests, group work, presentations
Assessment methods and criteria
- 30% continuous assessment (written and/or verbal)
- 70% final exam (written, closed book)
- Assessment criteria: correctness of content and methodology, completeness of the answer, level of detail of the answer, compliance with the criteria of academic writing
Prerequisites and co-requisites
International Marketing Week
Infos
Degree programme
Technical Sales and Marketing (Bachelor)
Cycle
Bachelor
ECTS Credits
3.00
Language of instruction
English
Curriculum
Part-Time
Academic year
2025
Semester
4 SS
Incoming
No
Learning outcome
After successful completion of this course, students can:
- understand and use the most important aspects of communication in an intercultural context,
- describe, differentiate and apply the basic models of comparative cultural management research in an intercultural context,
- explain the significance of intercultural characteristics for sales success,
- distinguish and evaluate intercultural behaviors comparatively.
Course code
1480-24-01-BB-DE-33