Business English 3
Brief description
· Rules and forms of international communication and business negotiations
· The language of Business reports
· Correct pronunciation
· Topics: Market Leader Units 6-9, 12: money (dealing with figures), cultures, human resources, international markets, competition, working across cultures
· Business Grammar: gerunds and infinitives, phrasal verbs, linking words and phrases, prepositions, relative clauses, revision of grammar from Business English 1 and 2, verbs of degree
· Business communication: emails, telephoning, product presentations, meetings, case studies
Mode of delivery
face to face
Type
compulsory
Recommended or required reading and other learning resources/tools
· Cotton, D. et.al. (2010): Market Leader Intermediate Coursebook & DVD-Rom Pack. 3rd ed., Pearson Longman
· Emmerson, P. (2013): Business Grammar Builder Intermediate to Upper-Intermediate. 2nd ed., London: MacMillan
Planned learning activities and teaching methods
Interactive activities, case studies training of international business settings, practice of proper hard and soft skills; (group-)discussions, role-playings and presentations to learn/optimize professional business communication, self-study research elements, pair and group work, self-assessment quizzes, simulations
Assessment methods and criteria
- 50% continuous assessment (written and/or verbal): active class participation, assignments, grammar quizzes, presentations and mini research projects
- 50% assessment of written performance: syllabus topics covered in class and worked on in self-study phases
- Assessment criteria: correctness of content and methodology, completeness of the answer, level of detail of answers, compliance with the criteria of academic writing.
Prerequisites and co-requisites
Business English 2
Infos
Degree programme
Technical Sales and Marketing (Bachelor)
Cycle
Bachelor
ECTS Credits
3.00
Language of instruction
English
Curriculum
Part-Time
Academic year
2025
Semester
1 WS
Incoming
No
Learning outcome
After successful completion of this course, students can:
- describe proper technical business and economic terminologies,
- classify characteristics of cultural and social diversity including their linguistic varieties,
- prepare and transfer of spoken/written business context in English,
- identify audiences and adapt writings/documentations for specific target groups,
- evaluate writing styles to strengthen clearness and concision,
- develop written communication in English with respect to international socio-cultural context in the field of business and economics,
- describe, summarise and present graphic representations of sales, financial and other trends and interpret figures and data,
- apply for jobs in English: write cover letters, attend or conduct job interviews,
- make phone calls in English,
- negotiate terms of business,
- discuss the importance of cultural awareness in business.
Course code
1480-24-01-BB-DE-08