Business English 3

Brief description

· Rules and forms of international communication and business negotiations
· The language of Business reports
· Correct pronunciation
· Topics: Market Leader Units 6-9, 12: money (dealing with figures), cultures, human resources, international markets, competition, working across cultures
· Business Grammar: gerunds and infinitives, phrasal verbs, linking words and phrases, prepositions, relative clauses, revision of grammar from Business English 1 and 2, verbs of degree
· Business communication: emails, telephoning, product presentations, meetings, case studies

Mode of delivery

face to face

Type

compulsory

Recommended or required reading and other learning resources/tools

· Cotton, D. et.al. (2010): Market Leader Intermediate Coursebook & DVD-Rom Pack. 3rd ed., Pearson Longman
· Emmerson, P. (2013): Business Grammar Builder Intermediate to Upper-Intermediate. 2nd ed., London: MacMillan

Planned learning activities and teaching methods

Interactive activities, case studies training of international business settings, practice of proper hard and soft skills; (group-)discussions, role-playings and presentations to learn/optimize professional business communication, self-study research elements, pair and group work, self-assessment quizzes, simulations

Assessment methods and criteria

  • 50% continuous assessment (written and/or verbal): active class participation, assignments, grammar quizzes, presentations and mini research projects
  • 50% assessment of written performance: syllabus topics covered in class and worked on in self-study phases
  • Assessment criteria: correctness of content and methodology, completeness of the answer, level of detail of answers, compliance with the criteria of academic writing.

Prerequisites and co-requisites

Business English 2

Infos

Degree programme

Technical Sales and Marketing (Bachelor)

Cycle

Bachelor

ECTS Credits

3.00

Language of instruction

English

Curriculum

Part-Time

Academic year

2025

Semester

1 WS

Incoming

No

Learning outcome

After successful completion of this course, students can:

  • describe proper technical business and economic terminologies,
  • classify characteristics of cultural and social diversity including their linguistic varieties,
  • prepare and transfer of spoken/written business context in English,
  • identify audiences and adapt writings/documentations for specific target groups,
  • evaluate writing styles to strengthen clearness and concision,
  • develop written communication in English with respect to international socio-cultural context in the field of business and economics,
  • describe, summarise and present graphic representations of sales, financial and other trends and interpret figures and data,
  • apply for jobs in English: write cover letters, attend or conduct job interviews,
  • make phone calls in English,
  • negotiate terms of business,
  • discuss the importance of cultural awareness in business.

Course code

1480-24-01-BB-DE-08