Business Development
Brief description
- Role, function and instruments of Business Development
- Portfolio and lifecycle management
- Business innovation models
- Market observation and market intelligence
- M&A as growth driver
- Business Development process and controlling
Mode of delivery
face to face
Type
compulsory
Recommended or required reading and other learning resources/tools
· Kohne, A. (2022): Business Development: Processes, Methods and Tools. 2nd ed., Springer Vieweg
Planned learning activities and teaching methods
Lecture in presence, online lecture, online quiz, self-learning, group work & presentation, literature research
Assessment methods and criteria
- 40% continuous assessment
- 60% final exam (written paper and presentation)
- Assessment criteria: correctness of content and methodology, completeness of the answer, level of detail of the answer
Prerequisites and co-requisites
Grundlagen Marketing (VO) und Grundlagen Vertrieb (VO)
Infos
Degree programme
Technical Sales and Marketing (Bachelor)
Cycle
Bachelor
ECTS Credits
2.00
Language of instruction
English
Curriculum
Part-Time
Academic year
2025
Semester
5 WS
Incoming
No
Learning outcome
After successful completion of this course, students can:
- describe tasks and interfaces of Business Development within an organization,
- apply Business Development instruments,
- analyze market trends and opportunities for business growth,
- define strategies for portfolio optimization,
- set up standards for M&A target screening,
- optimize and control the Business Development process.
Course code
1480-24-01-BB-DE-45