Our Strategy 2030

In 2030...

• … we have consolidated our position as an international university based in Vienna, as part of a European university alliance.
• … we are the number-one choice for everyone looking to utilise the services of a business university – from applicants and students, to employees, lecturers and partners.
• ... the attractiveness of our degree programmes has been enhanced through increased flexibility and measures aimed at improving studyability.
• … we want to attract the largest possible number of qualified applicants.
• … our outstanding research output underlines our position as a significant member of the scientific community and a research partner for businesses.
• … we have strengthened our focus on interdisciplinary topics that are important for society: internationalisation, diversity, sustainability and digitalisation.
• … our graduates can adapt effectively to the shifting demands of the labour market and actively shape the evolution of their profession, thanks to their skills profile.
• … our actions are guided by our commitment to the responsible management of resources and digital instruments for all of the University’s staff and students.
• … we are widely known for the high quality of our teaching.
• … we have further enhanced the resilience of our organisation and can provide high-quality responses to growing, complex demands.
• … the University – and the Executive Education Center in particular – has strengthened its position as a highly regarded provider of continuing education thanks to its innovative courses, and makes a significant contribution to lifelong learning as a result.

At the University of Applied Sciences (UAS) for Business Studies, we offer career-enabling higher and continuing education programmes in business.

Our research output drives innovation. Centred on focus areas involving cross-over between the various degree programmes, our interdisciplinary research addresses current and future challenges facing businesses and society.

We promote a skills- and performance-based environment and foster a culture of appreciation.

Closely linked to business practice, our research-led, innovative teaching lays the foundations for long-term skills acquisition, lifelong learning, and the reflective and responsible use of digital technologies.

We are committed to promoting equal opportunities as well as permeability in education and training, and to utilising diversity as a resource.

As an open-minded, fully engaged member of society, we are actively involved in the business world and the scientific community. We combine regional roots with a global, sustainable outlook and a European focus. We develop specialists and managers with a strong sense of responsibility, in line with our values.

Opening up exciting opportunities