City of Vienna Endowed Professorship "Business models and value creation in the cross-media environment in the FH degree program "Film, TV and Media Production"

Project period: 03/2019-02/2024

Project status: completed

Abstract

The unique selling point of the Endowed Professorship is intended to give alumni/ae a knowledge advantage in the cross-media environment. At the same time, the profile of the BA program "Film, TV and Media Production", where the endowed professorship is located, will be sharpened. The aim is to acquire additional expertise in the interdisciplinary consideration of industry-relevant challenges in business model analysis and development, as well as the identification of value creation features.

Endowed Professorship: Dr. Christopher Kronenberg

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