R&D within the degree programme
Research focus Technical Sales and Distribution Management (BA)
As a result of digitalisation, there have been major changes in technical sales, having a big impact on both internal and external stakeholder communications. Research carried out by the Technical Sales and Distribution Management degree programme provides responses to the current challenges.
Prof. (FH) Mag. (FH) Roman Anlanger
DI Dr. Roland J. Schuster
Dr. Mag. (FH) Edgar Weiss