MSc Marketing & Business Management

MSc Marketing & Business Management

This Master of science (MSc) programme was designed with future marketing managers and executives in mind.

Graduates of this programme can

  • assume responsibility for international and/or high-level marketing
  • set up their own businesses

Programme contents

Marketing

  • Marketingplanung
  • Marktforschung
  • KonsumentInnenverhalten
  • Marketingcontrolling
  • Distribution
  • Digitalisation

Communication

  • Social Media
  • Online marketing
  • Werbe- und Mediaplanung
  • Reputationsmanagement

Economics

  • Economics
  • Rechnungswesen und Controlling
  • Start-up management
  • Project management
  • Corporate Social Responsibility
  • Unternehmensplanspiel

Social Skills

  • Creativity techniques
  • Intercultural management
  • Conflict management

Legal aspects

  • Wirtschaftsrecht in Marketing & Vertrieb
  • e-commerce and internet law

English

  • Marketing-Fachenglisch
  • Wirtschaftskommunikation

Academic research and writing

  • Master thesis
Interested?

The programme at a glance

Degree

Master of Science (MSc) in Marketing and Business Management

Application deadline

Applications still open

ECTS

90 ECTS

Fees

EUR 2,500/semester (VAT exempt); financial support is available for applicants whose primary residence is in Vienna.

Language of instruction

German and English

Start date

October 2019

Duration

Four semesters, 480 teaching sessions

Study places

Part-time, 20 / year

Contact hours

Semesters 1 and 2: Two block weeks per semester (Mon-Sat, 9am-4pm), block weekends every other week (Fri 2-8pm, Sat 9am-4pm); blended learning units

Semesters 3 and 4: Block weekends every four weeks (Fri 2-8pm, Sat 9am-4pm); blended learning units

Target groups

People currently working in marketing and/or those with relevant experience

Admission requirements

University degree (bachelor or higher) in a related subject or completion of a BFI Vienna preparatory course in marketing or at least three years’ professional experience including marketing or marketing-related responsibilities and an appropriate level of responsibility

Written application

Interview

Contact

Contact