Portal
MSc Marketing & Business Management
Marketing Impulses
The master's course MSc Marketing & Business Management teaches and trains you in the areas "New Media" and "Economics" at the highest level and in a mix unique throughout Austria.
Here you develop innovative marketing strategies in and for companies, realize them in detail and implement them sustainably. Successful lecturers from academia and practice will provide you with the necessary knowledge and skills. Thus your further career in marketing management gets two valuable impulses: from science and from current market developments.
Modules
Learning Content 1st Semester
- Business English
- Basics Marketing
- Gender & Diversity
- Basics general Business Administration
- Basics of Public Law
- Basics of Economics
- Creativity Techniques
- Marketing Communication I
- Marketing
- Research
- Organizational Development
- Advertising and Media Planning
- Business and Corporate Law
Learning Content 2nd Semester
- Budgeting and Key Figure Analysis
- Distribution
- Introduction of Scientific Work
- Start-up Management
- Consumer Behaviour
- Marketing English
- Marketing Controlling
- Marketing Communication II
- Project Management
- Accounting, Controlling - Accounting, Accounting
- Seminar Disposition and Research Design
Learning Content 3rd Semester
- Business Communication
- Digitization & Search Engine Marketing
- International Marketing & Intercultural Management
- Brand Management
- Marketing Communication III - Conflicts & Change
- Media
- Social Media Communication & Online Marketing
- Master Seminar
- Master Thesis & Audit
Informationen und Bewerbung
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M Sc Marketing Termine und Übersicht Download icon(pdf 109.1 KB)
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Bewerbungsbogen EEC 2022 final Download icon(pdf 100.546 KB)
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Steuerliche Absetzbarkeit EEC v1 kaw LS Download icon(pdf 234.819 KB)
