Marketing Impulses

The master's course MSc Marketing & Business Management teaches and trains you in the areas "New Media" and "Economics" at the highest level and in a mix unique throughout Austria.

Here you develop innovative marketing strategies in and for companies, realize them in detail and implement them sustainably. Successful lecturers from academia and practice will provide you with the necessary knowledge and skills. Thus your further career in marketing management gets two valuable impulses: from science and from current market developments.


Learning Content 1st Semester

  • Business English
  • Basics Marketing
  • Gender & Diversity
  • Basics general Business Administration
  • Basics of Public Law
  • Basics of Economics
  • Creativity Techniques
  • Marketing Communication I
  • Marketing
  • Research
  • Organizational Development
  • Advertising and Media Planning
  • Business and Corporate Law

Learning Content 2nd Semester

  • Budgeting and Key Figure Analysis
  • Distribution
  • Introduction of Scientific Work
  • Start-up Management
  • Consumer Behaviour
  • Marketing English
  • Marketing Controlling
  • Marketing Communication II
  • Project Management
  • Accounting, Controlling - Accounting, Accounting
  • Seminar Disposition and Research Design

Learning Content 3rd Semester

  • Business Communication
  • Digitization & Search Engine Marketing
  • International Marketing & Intercultural Management
  • Brand Management
  • Marketing Communication III - Conflicts & Change
  • Media
  • Social Media Communication & Online Marketing
  • Master Seminar
  • Master Thesis & Audit


Schicken Sie ein ausgefülltes Bewerbungsformular (siehe Downloads unten) via Email an Lehrgangs-Koordinatorin Alena Kubicek.

Short Facts


Master of Science (MSc)


Applications are still possible




€ 10,500,- (VAT-free)

Financial aid for applicants with primary residence in Vienna

Database "Course promotions in Austria"


German and English


October 2020


Three semesters, 480 teaching units

Study Places

Part-time 20 per year


Two module weeks/semester (Mon-Sat, 9 a.m. - 4 p.m.), module weekends at 14-day intervals (Fri 2 p.m. to 8 p.m., Sat 9 a.m. to 4 p.m.); blended learning units.

Target Groups

  • Employees in marketing who want to deepen and expand their knowledge
  • Persons with a degree in non-economics who want to further their education in marketing and in the fields of economic know-how, communication processes and social media
  • Self-employed people who want to acquire economic knowledge and a comprehensive overview of the most modern marketing methods to increase the company's success


  • University degree (min. bachelor) OR
  • Graduation or equivalent AND at least three years of professional experience with marketing or marketing-related tasks combined with an appropriate responsibility
  • Written application
  • Interview

Alena Kubicek, BSc


+43 1 720 12 86-29