MSc Marketing & Business Management

Marketing Impulses

The master's course MSc Marketing & Business Management teaches and trains you in the areas "New Media" and "Economics" at the highest level and in a mix unique throughout Austria.

Here you develop innovative marketing strategies in and for companies, realize them in detail and implement them sustainably. Successful lecturers from academia and practice will provide you with the necessary knowledge and skills. Thus your further career in marketing management gets two valuable impulses: from science and from current market developments.

Modules

Learning Content 1st Semester

  • Business English
  • Basics Marketing
  • Gender & Diversity
  • Basics general Business Administration
  • Basics of Public Law
  • Basics of Economics
  • Creativity Techniques
  • Marketing Communication I
  • Marketing
  • Research
  • Organizational Development
  • Advertising and Media Planning
  • Business and Corporate Law

Learning Content 2nd Semester

  • Budgeting and Key Figure Analysis
  • Distribution
  • Introduction of Scientific Work
  • Start-up Management
  • Consumer Behaviour
  • Marketing English
  • Marketing Controlling
  • Marketing Communication II
  • Project Management
  • Accounting, Controlling - Accounting, Accounting
  • Seminar Disposition and Research Design

Learning Content 3rd Semester

  • Business Communication
  • Digitization & Search Engine Marketing
  • International Marketing & Intercultural Management
  • Brand Management
  • Marketing Communication III - Conflicts & Change
  • Media
  • Social Media Communication & Online Marketing
  • Master Seminar
  • Master Thesis & Audit
Interested?

Short Facts

Degree

Master of Science (MSc)

Deadline

Applications are still possible

ECTS

90 ECTS

Costs

€ 10,500,- (VAT-free)

Financial aid for applicants with primary residence in Vienna

Database "Course promotions in Austria"

Language

German and English

Start

October 2020

Duration

Three semesters, 480 teaching units

Study Places

Part-time 20 per year

Periods

Two module weeks/semester (Mon-Sat, 9 a.m. - 4 p.m.), module weekends at 14-day intervals (Fri 2 p.m. to 8 p.m., Sat 9 a.m. to 4 p.m.); blended learning units.

Target Groups

  • Employees in marketing who want to deepen and expand their knowledge
  • Persons with a degree in non-economics who want to further their education in marketing and in the fields of economic know-how, communication processes and social media
  • Self-employed people who want to acquire economic knowledge and a comprehensive overview of the most modern marketing methods to increase the company's success

Requirements

  • University degree (min. bachelor) OR
  • Graduation or equivalent AND at least three years of professional experience with marketing or marketing-related tasks combined with an appropriate responsibility
  • Written application
  • Interview

benefits icon

At the Executive Education Center your studies are ...

  • practice-oriented - with lecturers from industry and academics
  • innovative - through online and face-to-face offers
  • interdisciplinary - thanks to programmes from different fields
  • part-time - with compact study periods or online offers
  • familiar - in small, motivated groups with dedicated lecturers
  • international - connected to a worldwide network
  • affordable - thanks to deductibility and financial support

Contact

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