Future Media

The MBA Digital Marketing & Data Management prepares you optimally for the current and future challenges in corporate communications. The studies comprise nine modules, each consisting of several courses. Starting out with business administration basics we continue to discuss the instruments of modern marketing and their role in more detail.

In general, we focus on practice-oriented digital communication. And we offer you a more intensive understanding of digital transformation as well as comprehensive data management. We investigate the role of marketing in digital transformation and expand your management know-how.

In the main modules, you will focus on the tools of online marketing. For hands-on tasks, you create websites, design search ads, write blogs, and publish postings on the most common social media portals.

In the master's course, you will refine your strategic thinking and operational marketing skills at the same time. As an entrepreneur or manager, you will learn more about the planning and conception of communication strategies. And if you are responsible for the operational implementation, this MBA provides valuable new impulses as well.

Modules

Marketing Expertise

  • Marketing as an operational function
  • Neuro-Marketing, Brand Management, Advertising Psychology, Trojan Marketing
  • Online Marketing

Management Expertise

  • Strategic Management
  • Change Management
  • Innovation
  • Agile-stable Organisations

Digital Business and E-Commerce

  • Digital Business
  • Digital Transformation of Commerce and E-Commerce
  • Mobile Commerce

Academic work

  • Academic work I
  • Academic work II

Instruments of Online Marketing

  • Website-Design und Usability
  • SEA
  • SEO
  • Social Media and Video Marketing
  • Online Advertising and Affiliate Marketing
  • Content Marketing and Digital Public Relations

Online Media Planning

  • Digital Campaigning
  • Marketing Automation und Artificial Intelligence

Data-Management and Reporting

  • Data Science
  • Data Analytics and Performance Measurement
  • Marketing Controlling

Project Management

  • Project Management

Information Ethics

  • Compliance and DSGVO
  • Information Ethics

Academic Work

  • Master Thesis
Interested?
Apply now!

Short Facts

Degree

Master of Business Administration (MBA)

ECTS:

90

Study Model

MBA Master, part-time, distance learning

Language

German

Start of Studies

Anytime

Duration

18 months (flexible duration without additional costs)

Exams

All exams online (without appointment)

Tuition Fees

€ 8.900,- Financial aid for applicants with primary residence in Vienna

Admission Requirements

University degree (at least Bachelor or equal)

General matriculation standard + at least 5 years professional practise

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At the Executive Education Center your studies are ...

  • practice-oriented - with lecturers from industry and academics
  • innovative - through online and face-to-face offers
  • interdisciplinary - thanks to programmes from different fields
  • part-time - with compact study periods or online offers
  • familiar - in small, motivated groups with dedicated lecturers
  • international - connected to a worldwide network
  • affordable - thanks to deductibility and financial support

Contact

  • Alena Kubicek, BSc
  • Koordination Executive Education Center
  • Tel.: +43 1 720 12 86-29

Contact

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