Technological Trends

Brief description

• Digitalization in marketing, sales and production • AI as efficiency and growth driver • Trends in Metaverse Applications • Virtual, augmented and mixed reality in industry • Digital twins

Mode of delivery

face to face

Type

compulsory

Recommended or required reading and other learning resources/tools

· Marr, B. (2020): Tech Trends in Practice: The 25 Technologies that are driving the 4th Industrial Revolution. 1st ed. Chichester, UK: Wiley & Sons Ltd · Binckebanck, L., Elste, R., Haas, A. (2023): Digitalisierung im Vertrieb: Strategien zum Einsatz neuer Technologien in Vertriebsorganisationen, 2. Aufl., Wiesbaden: Springer Fachmedien Industrial Internet of Things (ILV) and Digital Engineering (ILV)

Planned learning activities and teaching methods

Lecture in presence, online lecture, self-learning, group work & presentation, literature research, excursions

Assessment methods and criteria

• 40% continuous assessment • 60% final exam (presentation) • Assessment criteria: correctness of content and methodology, completeness of the answer, level of detail of the answer

Prerequisites and co-requisites

Industrial Internet of Things (ILV) and Digital Engineering (ILV)

Infos

Degree programme

Technical Sales and Marketing (Bachelor)

Cycle

Bachelor

ECTS Credits

3.00

Language of instruction

English

Curriculum

Part-Time

Academic year

2026

Semester

4 SS

Incoming

No

Learning outcome

After successful completion of this course, students can: - describe current trends in marketing, sales and production, - interpret the future impact on business processes, - give examples of business topics facing major technological changes in the future, - identify pros and cons of current technology trends, - take decisions which trends are promising for specific industries, - elaborate a digitalization strategy and roadmap.

Course code

1480-24-01-BB-DE-40