Business in the Far East
Brief description
- The East Asian Emerging Economies as Growth Poles of the World Economy
- Economic relations between East Asia and Europe (trade, investment)
- The socio-economic development of the Far East region, especially China, with historical references
- The political and economic framework for doing business in East Asia
- Regulatory and general environment for foreign investors and companies (especially European/Austrian) in East Asia, especially China
- East Asia, especially China, as a partner and "system rival" to Europe
- The Chinese Belt and Road Initiative as a case study - Implications for Europe
- Differences in socio-economic perspectives of East Asia and Europe (long-term versus short-term)
- The strategies of East Asian emerging multinationals, especially China's state-dominated enterprises (SOEs) and the significance for Europe
- China as the world's first "mobile first" company
- Doing business in the Far East - opportunities and risks
Mode of delivery
face to face
Type
compulsory
Recommended or required reading and other learning resources/tools
Breinbauer, A., Brennan, L., Jäger, J., Nachbagauer, A., Nölke, A. (Hrsg.) (2019): Emerging Market Multinationals and Europe. Challenges and Strategies, Springer.
Planned learning activities and teaching methods
Lecture, group work, reading, case studies, group discussions
Assessment methods and criteria
- Exam method: written final exam (70 %), continuous assessment (30 %, presentations, discussions)
- Assessment criteria: completeness, level of detail and complexity of answers, correctness of solutions and results, compliance with formal criteria
Prerequisites and co-requisites
Modules Economics 1 and Economics 2
Infos
Degree programme
Logistics & Transport Management (Bachelor)
Cycle
Bachelor
ECTS Credits
3.00
Language of instruction
English
Curriculum
Full-Time
Academic year
2025
Semester
5 WS
Incoming
Yes
Learning outcome
After successful completion of the course students can
- describe the East Asian economic area as a growth pole of the world economy in detail and its specifics
- describe and interpret the economic relations between East Asia and Europe on the basis of economic indicators
- analyse similarities and differences of the business environments in Europe and Asia (especially China) and derive conclusions from them
- recognise and describe the opportunities and risks of this economic region for European companies
- understand the special features of the economic region of East Asia, especially China, for European, especially Austrian, companies
- recognise and critically reflect the opportunities and risks in the business environment in East Asia, especially in China
- assess the implementation of the sustainability postulate in East Asia in contrast to Europe
- describe the importance of different aspects of digitalisation in East Asia
Course code
0391-21-01-VZ-DE-56a