Business Game (Business Simulation)

Brief description

• Corporate strategy and key performance indicators (KPI) • Material procurement and storage, production planning, product development, marketing and sales, company finances • Analysis and interpretation of company key figures

Mode of delivery

face to face

Type

compulsory

Recommended or required reading and other learning resources/tools

· Gutwirth. U. (2023): Unternehmensplanspiel. Salzburg · Hungenberg, H., Wulf, Th. (2021): Grundlagen der Unternehmensführung. 6. Aufl., Wiesbaden: Springer/Gabler · Kriz, W.Ch. (2000): Lernziel: Systemkompetenz. Planspiele als Trainingsmethode. 1. Aufl., Göttingen: Vandenhoeck & Ruprecht

Planned learning activities and teaching methods

Online simulation: • management of a company over 12 quarters • development of a strategy • entrepreneurial functions of sales, production and finance • fictitious supervisory board meeting • analysis of the key figures of the company • benchmarking and interpretation

Assessment methods and criteria

• 40% continuous assessment (completion of the simulation) • 60% final exam (supervisory board presentation - company report, final benchmark) • Assessment criteria: completeness, level of detail and complexity of the answers, correctness of the solutions and results, compliance with formal criteria.

Prerequisites and co-requisites

ABWL 1-Grundlagen, ABWL 2 - Rechnungswesen

Infos

Degree programme

Technical Sales and Marketing (Bachelor)

Cycle

Bachelor

ECTS Credits

2.00

Language of instruction

English

Curriculum

Part-Time

Academic year

2025

Semester

5 WS

Incoming

No

Learning outcome

After successful completion of this course, students can: - understand corporate law and business management contexts, - recognize the interactions between strategy, planning and implementation in the management of a company, - filter out the necessary information for decisions from extensive data material on company key figures and interpret these, - develop their own strategies, map and implement these strategies in medium-term planning, - have an overview of the reporting and control obligations of the supervisory board and management board of a public limited company under company law.

Course code

1480-24-01-BB-DE-49