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Business Development Project
Brief description
In this project seminar students will work on a BDM project. Input and tasks on - tasks and tools of BDM, - links between creativity and innovation, - creativity methods - lean management strategies - market analysis - lean management strategies, and - business model canvas are linked to the students’ BDM projects.
Mode of delivery
face to face
Type
compulsory
Recommended or required reading and other learning resources/tools
Johnson, M. W. (2018). Reinvent Your Business Model: How to Seize the White Space for Transformative Growth. Boston: Harvard Business Press. Kohne, A. (2019). Business Development: Customer-oriented Business Development for Successful Companies: Springer.
Planned learning activities and teaching methods
Project work, online lectures
Assessment methods and criteria
Continuous assessment: Assessment of the quality of the project assignments, presentations etc. completed by the students
Infos
Degree programme
European Economy & Business Management (Bachelor)
Cycle
Bachelor
ECTS Credits
4.00
Language of instruction
English
Curriculum
Full-Time
Academic year
2025
Semester
5 WS
Incoming
No
Learning outcome
After successful completion of the course, students can - define Business Development and know the main tasks of and tools for Business Development Management - analyse the links between Business Development and strategy - understand the link between creativity and innovation and are able to apply basic creativity methods in their BDM project - apply lean management strategies - apply the Business Model Canvas to develop new business models - conceptualize and structure a BDM project, conduct the necessary analyses, and create a BDM concept - design an abbreviated business plan for a BDM project - present their project tailored to their relevant target group. The learning outcomes of this course contribute mainly to the following (international) programme learning outcomes: LO 3.1., 3.4., 3.5., 5.1.
Course code
0389-20-01-VZ-DE-58d