Business Development Project

Brief description

In this project seminar students will work on a BDM project. Input and tasks on - tasks and tools of BDM, - links between creativity and innovation, - creativity methods - lean management strategies - market analysis - lean management strategies, and - business model canvas are linked to the studens’ BDM projects.

Mode of delivery

Präsenzveranstaltung

Type

Pflichtfach

Recommended or required reading and other learning resources/tools

Johnson, M. W. (2018). Reinvent Your Business Model: How to Seize the White Space for Transformative Growth. Boston: Harvard Business Press. Kohne, A. (2019). Business Development: Customer-oriented Business Development for Successful Companies: Springer.

Planned learning activities and teaching methods

project work, online lectures

Assessment methods and criteria

Continuous assessment: Assessment of the quality of the project assignments, presentations etc. completed by the students

Infos

Degree programme

European Economy & Business Management (Bachelor)

Cycle

Bachelor

ECTS Credits

4.00

Language of instruction

German

Curriculum

Part-Time

Academic year

2025

Semester

5 WS

Incoming

No

Learning outcome

After successful completion of the course, students are able to - define Business Development and know the main tasks of and tools for Business Development Management - analyze the links between Business Development and strategy - understand the link between creativity and innovation and are able to apply basic creativity methods in their BDM project - apply lean management strategies - apply the Business Model Canvas to develop new business models - conceptualize and structure a BDM project, conduct the necessary analyses, and create a BDM concept - design an abbreviated business plan for a BDM project - present their project tailored to their relevant target group LO 3.1., 3.4., 3.5., 5.1.

Course code

0389-20-01-BB-DE-58d