Business Development

Brief description

• Role, function and instruments of Business Development • Portfolio and lifecycle management • Business innovation models • Market observation and market intelligence • M&A as growth driver • Business Development process and controlling

Mode of delivery

face to face

Type

compulsory

Recommended or required reading and other learning resources/tools

· Kohne, A. (2022): Business Development: Processes, Methods and Tools. 2nd ed., Springer Vieweg

Planned learning activities and teaching methods

Lecture in presence, online lecture, online quiz, self-learning, group work & presentation, literature research

Assessment methods and criteria

• 40% continuous assessment • 60% final exam (written paper and presentation) • Assessment criteria: correctness of content and methodology, completeness of the answer, level of detail of the answer

Prerequisites and co-requisites

Grundlagen Marketing (VO) und Grundlagen Vertrieb (VO)

Infos

Degree programme

Technical Sales and Marketing (Bachelor)

Cycle

Bachelor

ECTS Credits

2.00

Language of instruction

English

Curriculum

Part-Time

Academic year

2025

Semester

5 WS

Incoming

No

Learning outcome

After successful completion of this course, students can: - describe tasks and interfaces of Business Development within an organization, - apply Business Development instruments, - analyze market trends and opportunities for business growth, - define strategies for portfolio optimization, - set up standards for M&A target screening, - optimize and control the Business Development process.

Course code

1480-24-01-BB-DE-45