Business in the Far East

Brief description

• The East Asian Emerging Economies as Growth Poles of the World Economy • Economic relations between East Asia and Europe (trade, investment) • The socio-economic development of the Far East region, especially China, with historical references • The political and economic framework for doing business in East Asia • Regulatory and general environment for foreign investors and companies (especially European/Austrian) in East Asia, especially China • East Asia, especially China, as a partner and "system rival" to Europe • The Chinese Belt and Road Initiative as a case study - Implications for Europe • Differences in socio-economic perspectives of East Asia and Europe (long-term versus short-term) • The strategies of East Asian emerging multinationals, especially China's state-dominated enterprises (SOEs) and the significance for Europe • China as the world's first "mobile first" company • Doing business in the Far East - opportunities and risks

Mode of delivery

face to face

Type

compulsory

Recommended or required reading and other learning resources/tools

Breinbauer, A., Brennan, L., Jäger, J., Nachbagauer, A., Nölke, A. (Hrsg.) (2019): Emerging Market Multinationals and Europe. Challenges and Strategies, Springer.

Planned learning activities and teaching methods

Lecture, group work, reading, case studies, group discussions

Assessment methods and criteria

• Exam method: written final exam (70 %), continuous assessment (30 %, presentations, discussions) • Assessment criteria: completeness, level of detail and complexity of answers, correctness of solutions and results, compliance with formal criteria

Prerequisites and co-requisites

Modules Economics 1 and Economics 2

Infos

Degree programme

Logistics & Transport Management (Bachelor)

Cycle

Bachelor

ECTS Credits

3.00

Language of instruction

English

Curriculum

Full-Time

Academic year

2025

Semester

5 WS

Incoming

Yes

Learning outcome

After successful completion of the course students can • describe the East Asian economic area as a growth pole of the world economy in detail and its specifics • describe and interpret the economic relations between East Asia and Europe on the basis of economic indicators • analyse similarities and differences of the business environments in Europe and Asia (especially China) and derive conclusions from them • recognise and describe the opportunities and risks of this economic region for European companies • understand the special features of the economic region of East Asia, especially China, for European, especially Austrian, companies • recognise and critically reflect the opportunities and risks in the business environment in East Asia, especially in China • assess the implementation of the sustainability postulate in East Asia in contrast to Europe • describe the importance of different aspects of digitalisation in East Asia

Course code

0391-21-01-VZ-DE-56a