Portal
New Business
Digital Trends (AR, AI, Big Data, 3D print, etc.) and their impact on value creation
Lean management strategies and their application for identification of new business strategies and opportunities
Variations of digital disruption, impact of digital disruption on business models;
The seven future sources – macro trends of disruption
Art der Vermittlung
Präsenzveranstaltung
Art der Veranstaltung
Pflichtfach
Empfohlene Fachliteratur
Attolico, L. (2018). Lean Development and Innovation: Hitting the Market with the Right Products at the Right Time. New York: Taylor & Francis.
D’Aveni, R. A. (2019). The 3-D Printing Playbook. In HBR’s 10 Must Reads on AI, Analytics, and the New Machine Age (pp. 109-125). Boston: Harvard Business Review Press.
Davenport, T. H., & Ronanki, R. (2018). Artificial Intelligence for the Real World. Harvard Business Review, 96(1), 108-116.
Porter, M. E., & Heppelmann, J. E. (2019). Why every organization needs an augmented reality strategy. In HBR’s 10 Must Reads on AI, Analytics, and the New Machine Age (pp. 53-76). Boston: Harvard Business Review Press.
Weill, P., & Woerner, S. (2018). What’s your digital business model. Boston: Harvard business review press.
Wilson, H. J., & Daugherty, P. R. (2019). Collaborative intelligence: humans and AI are joining forces. In HBR’s 10 Must Reads on AI, Analytics, and the New Machine Age (pp. 127-143).
Lern- und Lehrmethode
Lectures and blended learnig, online quizzes
Prüfungsmethode
40%: Exercise, Refletion, Group work
60%: Final exam
Schnellinfos
Studiengang
Europäische Wirtschaft und Unternehmensführung (Bachelor)
Akademischer Grad
Bachelor
ECTS Credits
2.00
Unterrichtssprache
Englisch
Studienplan
Vollzeit
Studienjahr, in dem die Lerneinheit angeboten wird
2023
Semester in dem die Lehrveranstaltung angeboten wird
5 WS
Incoming
Nein
Lernergebnisse der Lehrveranstaltung
After successful completion of the module, students are able to
- Explain the role of digital trends (AR, AI, Big Data, etc.) in value creation
- Understand how lean management strategies help identify new business strategies and opportunities
- Understand and explain digital disruption and can give original examples how identifying macro trends of disruption can lead to new business opportunities
- Explain the business model canvas and its role in business development
Kennzahl der Lehrveranstaltung
0389-20-01-VZ-DE-57d