Project Management and Information Technology (Bachelor)

Brief description

PITB

Mode of delivery

Präsenzveranstaltung

Type

Marketing and Sales

Recommended or required reading and other learning resources/tools

Blythe, J. & Martin, J. (n. d.). Essentials of Marketing (most current edition). Pearson Education Limited.

Planned learning activities and teaching methods

Lecture, discussions, case studies

Assessment methods and criteria

Performance is assessed with a combination of continuous assessment (30%) during the integrated course and a final written examination (70%). Competence-related assessment criteria: correctness of content, correct application of relevant methods Formal assessment criteria: complete answers to specific questions, accuracy in various analyses

Prerequisites and co-requisites

Betriebswirtschaft und Unternehmensführung

Infos

Cycle

Bachelor

Language of instruction

German

Academic year

2026

Incoming

No

Learning outcome

After successfully completing the course, students will be able to define the basic terms of marketing and distinguish between basic marketing concepts, interpret marketing-oriented business administration and its interrelationships, put together a suitable marketing mix for companies of various sizes and industries.

Course code

0387-26-01-BB-DE-20