1. Introduction to Marketing and General Marketing Concepts; 2. Customer benefits and customer satisfaction; 3. Market segmentation; 4. Targeting and positioning; 5. Market research; 6. Branding policy; 7. Pricing policy; 8. Marketing policy and distribution channels; 9. Sales policy; 10. Communication policy
Project Management & IT (Bachelor)
Language of instruction
Upon successful completion, students will be able to define the basic concepts of marketing and tell them apart. Students will be able to interpret marketing oriented business administration with its links and create an appropriate marketing mix for enterprises of different sizes across different industries.