Cultural diversity as a problem and as an opportunity, the concept of culture; cultural studies (Edward T. Hall, Geert Hofstede, Fons Trompenaars, John Mole, Alexander Thomas, Mary Douglas, Robert J House); forms of international staff deployment, communication and negotiation skills in an intercultural context, leadership and motivation in different cultures; intercultural marketing; conflicts in intercultural contexts; intercultural ethics; intercultural training
European Economy & Business Management (Bachelor)
Language of instruction
The acquired skills in the previous modules in the area of Management will be applied to international business activities in order to emphasize their advantages. On completion of this course, the students will be in the position to demonstrate sensitivity for cultural differences and can therefore, using their advanced foreign language skills, (especially Business English) effectively communicative with foreign business partners and would also be able to successfully pursue careers abroad.