Fundamentals of Business Administration

This course outlines the fundamentals of economics and the market. Furthermore, issues such as economics of scale, industry, concentration, market pricing, shifts in supply and demand, fundamentals of business administration (markets, legal structures), materials management and production, marketing and distribution will be discussed in this course. The students are given an overview of corporate accounting (accounting, investment and financing, cost accounting, company taxation), strategic management, HR management, leadership and organization.

Mode of delivery

face to face



Recommended or required reading and other learning resources/tools

Skriptum Stiassny: Grundkurs Mikro- u. Makroökonomik Empfehlung: Eberhartinger / Grohmann-Steiger / Schneider: Einführung in die Buchhaltung im Selbststudium 19, 2010 Kasper Helmut / Mayrhofer Wolfgang: Personalmanagement, Führung, Organisation, Linde, Wien, 4. Auflage, 2009 Zusätzliche Literatur: Messner/Kreidl/Wala, Einführung in die Betriebswirtschaft, LexisNexis Verlag, 3. Auflage 2011

Planned learning activities and teaching methods

Applied methods including macro and micro levels of teaching. Macro methods are case studies and analyses. Micro methods are keynote lectures and examples for demonstration. Students work in the plenum. Academic success depends on the presence of the students in the lectures.

Assessment methods and criteria

Final written exam (100 points in total).

Prerequisites and co-requisites



Degree programme

Film-, TV-, & Media Production (Bachelor)



ECTS Credits


Language of instruction




Academic year



1 WS



Learning outcome

After the successful completion of this course the students will be able to define and differentiate between basic issues in business administration and economics. They will have a comprehensive understanding of business administration and its major implications. They will be able to recognize differences and overlaps between various economic and management-related disciplines and understand the most important correlations between different areas. The students will be familiar with the tasks and tools of business administration and to assess their value for business practice.

Course code