Fundamentals of Business Administration
This course outlines the fundamentals of economics and the market. Furthermore, issues such as economics of scale, industry, concentration, market pricing, shifts in supply and demand, fundamentals of business administration (markets, legal structures), materials management and production, marketing and distribution will be discussed in this course. The students are given an overview of corporate accounting (accounting, investment and financing, cost accounting, company taxation), strategic management, HR management, leadership and organization.
Film-, TV-, & Media Production (Bachelor)
Language of instruction
After the successful completion of this course the students will be able to define and differentiate between basic issues in business administration and economics. They will have a comprehensive understanding of business administration and its major implications. They will be able to recognize differences and overlaps between various economic and management-related disciplines and understand the most important correlations between different areas. The students will be familiar with the tasks and tools of business administration and to assess their value for business practice.