Business Creation and Entrepreneurship

Entrepreneurship and founder personality, the economic importance of entrepreneurship, Austrian business start-up activities, business model and competitive advantage, intellectual property rights, tax, commercial and social security law issues related to starting a business, types of corporation, location factors and site selection, SWOT analysis, marketing mix, raising capital (mezzanine capital, private equity, venture capital, business angels, Basel II and rating, etc.), start-up support (federal business funding institutions, funding agencies of the provinces, export subsidies, etc.), managing company creation risks, budgeting (projected balance sheet, budget income statement and budget), preparing a business plan.

Mode of delivery

face to face

Type

compulsory

Recommended or required reading and other learning resources/tools

Kailer/Weiß, Gründungsmanagement, Linde-Verlag

Planned learning activities and teaching methods

Practice class

Assessment methods and criteria

Continuous assessment

Prerequisites and co-requisites

operative management and strategic management fundamentals

Infos

Degree programme

European Economy & Business Management (Bachelor)

Cycle

Bachelor

ECTS Credits

3.00

Language of instruction

German

Curriculum

Full-Time

Academic year

2021

Semester

5 WS

Incoming

Yes

Learning outcome

The students will acquire knowledge of steps to be completed in founding a corporation including available funding and subsidies, and therefore be in the position to create high-quality business plans by themselves and should also be able to thoroughly analyse any business plans presented to them.

Course code

0389-11-01-VZ-DE-47a