Film Awards, Festivals and Film Assessment Criteria

The course looks at film awards, festivals and attributes by the media as important parts of a PR and marketing strategy for current or former film and media productions. It provides an analysis of different movie rating criteria. Participation in international film festivals, fairs and markets, not only as an artistic distinction but also as a useful component of a marketing strategy

Mode of delivery

face to face

Type

compulsory

Recommended or required reading and other learning resources/tools

none

Planned learning activities and teaching methods

Applied methods including macro and micro levels of teaching. Macro methods are case analyses and games. Micro methods are keynote lectures, examples and discussions. Students work in the plenum.

Assessment methods and criteria

One grade for both lecture and tutorial part of class. In total 70 points for final written exam. The tutorial part is worth 30 points (continuous assessment). In total 100 points are to be obtained.

Prerequisites and co-requisites

none

Infos

Degree programme

Film-, TV-, & Media Production (Bachelor)

Cycle

Bachelor

ECTS Credits

3.00

Language of instruction

English

Curriculum

Full-Time

Academic year

2022

Semester

5 WS

Incoming

Yes

Learning outcome

After the successful completion of this course the students will be able to evaluate national and international film festivals, fairs and markets, and their selection and evaluation criteria for their media products. This enables the students to be able to estimate and control the nature and extent of their activities in this regard and, in collaboration with sales specialists help target the festival as part of their marketing strategy.

Course code

0702-11-01-VZ-DE-47