Employer Branding and Digital Recruiting
The integrated course focuses on employer branding and digital recruiting: The main concepts that will be dealt with are branding fundamentals, brand related recruiting campaigns as well as building a roadmap for relevant touchpoints. Moreover, current recruiting trends, active sourcing techniques and digital employee referral programs will be explored.
Work Design & HR Management (Bachelor)
Language of instruction
Students are able to develop a coherent approach to employer branding aligned with the consumer brand. Students are able to outline a strategy for a cohesive brand related recruiting campaign, and build a roadmap for relevant touchpoints (such as e.g. social medias, print, and events). Students can apply active sourcing techniques to identify and address suitable candidates appropriately.