Introduction into General Business Administration

Brief description

• Fundamentals and objectives of business administration • Materials management and production • Marketing and sales • Overview of corporate accounting • Strategic management • Human resource management, leadership, and organisation

Mode of delivery

face to face

Type

compulsory

Recommended or required reading and other learning resources/tools

• Messner, S., Kreidl, C., Wala, T. (2020): Grundlagen der Betriebswirtschaftslehre, 6. Auflage, LexisNexis. • Lechner, K., Egger, A., Schauer, R. (2016): Einführung in die Allgemeine Betriebswirtschaftslehre, 27. Auflage, Linde Verlag. • Wöhe, G., Döring, U., Bröse, G. (2020): Einführung in die Allgemeine Betriebswirtschaftslehre, 27. Auflage, Vahlen.

Planned learning activities and teaching methods

Lecture, discussion, reflection

Assessment methods and criteria

• Exam method: written final exam (100%) • Assessment criteria: completeness, level of detail and complexity of answers, correctness of solutions and results, compliance with formal criteria

Prerequisites and co-requisites

-

Infos

Language of instruction

German

Academic year

WS2027

Incoming

Yes

Learning outcome

Upon successful completion of the course, students can • explain the principles of business • know, explain, and classify the most important terms, concepts, and instruments of business administration • describe and delineate the sub-areas of business administration • recognise the connections between the sub-areas of business administration and to derive guidelines for the management from this.

Course code

1391-21-01-VZ-DE-05