Digital Transformation

Brief description

• terms and definitions: digitisation, digitalisation, digital transformation, human-centric digital transformation • digital business models • approaches for the digital transformation of business models • digital transformation challenges • management of digital transformation initiatives

Mode of delivery

Präsenzveranstaltung

Type

Pflichtfach

Recommended or required reading and other learning resources/tools

• Kehrbusch, B., Engels, G. (2023). Digital Transformation—Towards Flexible Human-Centric Enterprises. In Vogel-Heuser, B., Wimmer, M. (Hrsg.), Digital Transformation. Springer Vieweg. https://doi.org/10.1007/978-3-662-65004-2_20 • Kreutzer, R. T., Neugebauer T., Pattloch A. (2018). Digital Business Leadership: Digital Transformation, Business Model Innovation, Agile Organization, Change Management. Springer. • Schallmo, D. R. A., Williams, C. A. (2018). Digital Transformation Now!: Guiding the Successful Digitalization of Your Business Model. Springer International Publishing.

Planned learning activities and teaching methods

Lecture, guest lecture, group tasks, case study, presentation, discussion, blended learning elements (e.g. self-studies)

Assessment methods and criteria

• 60% group tasks/case study (assessment criteria: plausibility of the analysis and proposed solution, correct use of relevant methods and techniques, formal correctness) • 40% written examination (assessment criteria: correctness of content, knowledge and practical application of methods and approaches, completeness of answers)

Prerequisites and co-requisites

Process Management, Programme Management

Infos

Language of instruction

English

Academic year

WS2027

Incoming

No

Learning outcome

After successfully completing this course, students will be able to • explain relevant terms and concepts in the context of ‘Digitalisation’, ‘Digital Transformation’ and ‘human-centric digital transformation’ as well as their relationships and map real-world companies’ digitalisation activities to these concepts, • explain the peculiarities of ‘Digital Business Models’ and their differences to traditional business models and apply concepts for structuring and describing their ingredients in the analysis of business approaches of real-world companies, • describe selected approaches for the digital transformation of business models, explain their underlying rationales and compare selected approaches, and • explain major challenges associated with building up ‘digital business leadership’ and systematically identify and analyse the requirements and fields of action for managing the digital transformation of an organization.

Course code

0948-25-01-BB-DE-22