Introduction to Business Administration

Basic principles of business administration; Materials management and logistics; Production; Marketing; Accounting; Balancing; Company taxation; Cost accounting and auditing; Investment analysis and business valuation; Financing; Strategic Management; Personnel management, Leadership and organisation.

Art der Vermittlung

Präsenzveranstaltung

Art der Veranstaltung

Pflichtfach

Empfohlene Fachliteratur

Skripak, S. / Poff, R. (2020): Fundamentals of Business, 3rd edition, Virginia Tech Publishing. Cole, G.A. / Kelly, P. (2020): Management Theory and Practice, 9th edition, Cengage

Lern- und Lehrmethode

Lecture, discussions, group work, case studies

Prüfungsmethode

Continuous assessment (in-class contribution, cases study elaboration and presentation) and final exam (MC-questions, application-oriented open questions)

Voraussetzungen laut Lehrplan

none

Schnellinfos

Studiengang

European Economy and Business Management (English)

Akademischer Grad

Bachelor

ECTS Credits

3.00

Unterrichtssprache

Englisch

Studienplan

Vollzeit

Studienjahr, in dem die Lerneinheit angeboten wird

2023

Semester in dem die Lehrveranstaltung angeboten wird

1 WS

Incoming

Nein

Lernergebnisse der Lehrveranstaltung

After successful completion of the course, students can illustrate the complexity of 21st century business administration. They also can outline the interrelations in management and therefore properly relate to future modules in their degree program, esp. those in the fields of management and finance & accounting, and establish links to related disciplines (e.g. business law, economics) (2). They will be able to make use of basic managerial models and concepts and apply them on basic corporate business management tasks (3).

Kennzahl der Lehrveranstaltung

1389-20-03-VZ-DE-05