Employer Branding, Selection and Recruitment

i) How to set up an Employer Branding concept aligned to the company strategy; ii) how to set the right recruitment strategy and assess social Media in the Hiring Process; iii) how to distinguish between simulations and make use of them where appropriate; iv) how to improve the entire candidate experience and position new hires inside organizations; v) how to set the right metrics in the selection and recruitment process

Art der Vermittlung


Art der Veranstaltung


Empfohlene Fachliteratur

Employee Recruitment, Selection, and Assessment. Contemporary issues for theory and practice (edited by I. Nikolaou, J. Oostrom): Work Analysis for Personnel Selection; The Oxford Handbook of Personnel Assessment and Selection (M.T. Brannick, A. Cadle, E. Levine): Organizational Strategy and Staffing, -Simulations; Employer Brand Management. Practical Lessons from the World´s Leading Employers (R. Mosley): Reputation and Attraction, Employer Brand Metrics Armstrong, Michael (2003): A Handbook of Human Resource Management Practice./ London & Sterling Further Details to be specified in class

Lern- und Lehrmethode

Lector Instructions, lectures, plenary and group discussions, reading assignments


Lecture: Your evaluation is based on the final written exam.

Voraussetzungen laut Lehrplan

no prerequisites: first semester



Strategic HR Management in Europe (Master)

Akademischer Grad


ECTS Credits






Studienjahr, in dem die Lerneinheit angeboten wird


Semester in dem die Lehrveranstaltung angeboten wird

1 WS



Lernergebnisse der Lehrveranstaltung

i) Students shall be able to develop a strategic approach to employer branding across the full employee lifecycle; (ii) Students shall be able to translate business needs into recruitment needs and distinguish between recruitment tools with a special focus on social media; iii) Students shall be able to optimize the selection process and apply simulations where appropriate; iv) students shall be able to optimize the onboarding process for smooth integration; v) Students shall be able to monitor the hiring process by using appropriate key metrics and their determinants

Kennzahl der Lehrveranstaltung