Corporate Strategy

Strategy - conceptual clarification, vision, mission and objectives and values, criteria for the formation of strategic business units, environment analysis, global environment and competitive environment, competition analysis, international market segmentation, strategic clients, strategic success factors, opportunities and risks, strategic niches, corporate analysis, resources and competencies, strategic potential, cost efficiency, experience curves, value chain analysis, activities analysis, benchmarking, strengths and weaknesses, SWOT, corporate governance, international ownership strategies, stakeholder analysis, power sharing, ethics, mergers & acquisitions, international competition strategies, (cost leadership, differentiation, specialisation, hybrid strategies), cost leadership, differentiation, specialisation, hybrid strategies, competitive advantages, sustainability of competitive advantages, hyper competition, competition and cooperation, Ansoff's matrix, forms of diversification, horizontal and vertical integration, factors and methods of internationalisation, roles of group headquarters, international portfolio management, methods of corporate development, the success criteria for corporate development.

Art der Vermittlung

Präsenzveranstaltung

Art der Veranstaltung

Pflichtfach

Empfohlene Fachliteratur

Johnson, G. / Whittington, R. / Scholes, K. / Angwin, D. / Regner, P. (2019): Exploring Strategy, latest (currently 12th) edition, Harlow u.a.: Prentice Hall

Lern- und Lehrmethode

Lecture, discussions, group work, case studies

Prüfungsmethode

Continuous assessment, case study discussions in small groups with presentation of results, case study and other discussions in class and final quiz

Voraussetzungen laut Lehrplan

none

Schnellinfos

Studiengang

European Economy and Business Management (English)

Akademischer Grad

Bachelor

ECTS Credits

3.00

Unterrichtssprache

Englisch

Studienplan

Vollzeit

Studienjahr, in dem die Lerneinheit angeboten wird

2023

Semester in dem die Lehrveranstaltung angeboten wird

3 WS

Incoming

Nein

Lernergebnisse der Lehrveranstaltung

After successful completion of this course, students can apply the tools of strategic management and therefore actively participate in the formulation and selection of strategies at business and corporate level that shape the long-term development of a company, as well as to overview and describe its various theories and concepts.

Kennzahl der Lehrveranstaltung

1389-20-02-VZ-DE-37