New Business

Digital Trends (AR, AI, Big Data, 3D print, etc.) and their impact on value creation
Lean management strategies and their application for identification of new business strategies and opportunities
Variations of digital disruption, impact of digital disruption on business models;
The seven future sources – macro trends of disruption

Art der Vermittlung


Art der Veranstaltung


Empfohlene Fachliteratur

Attolico, L. (2018). Lean Development and Innovation: Hitting the Market with the Right Products at the Right Time. New York: Taylor & Francis.
D’Aveni, R. A. (2019). The 3-D Printing Playbook. In HBR’s 10 Must Reads on AI, Analytics, and the New Machine Age (pp. 109-125). Boston: Harvard Business Review Press.
Davenport, T. H., & Ronanki, R. (2018). Artificial Intelligence for the Real World. Harvard Business Review, 96(1), 108-116.
Porter, M. E., & Heppelmann, J. E. (2019). Why every organization needs an augmented reality strategy. In HBR’s 10 Must Reads on AI, Analytics, and the New Machine Age (pp. 53-76). Boston: Harvard Business Review Press.
Weill, P., & Woerner, S. (2018). What’s your digital business model. Boston: Harvard business review press.
Wilson, H. J., & Daugherty, P. R. (2019). Collaborative intelligence: humans and AI are joining forces. In HBR’s 10 Must Reads on AI, Analytics, and the New Machine Age (pp. 127-143).

Lern- und Lehrmethode

Lectures and blended learnig, online quizzes


40%: Exercise, Refletion, Group work
60%: Final exam



Europäische Wirtschaft und Unternehmensführung (Bachelor)

Akademischer Grad


ECTS Credits






Studienjahr, in dem die Lerneinheit angeboten wird


Semester in dem die Lehrveranstaltung angeboten wird

5 WS



Lernergebnisse der Lehrveranstaltung

After successful completion of the module, students are able to

  • Explain the role of digital trends (AR, AI, Big Data, etc.) in value creation
  • Understand how lean management strategies help identify new business strategies and opportunities
  • Understand and explain digital disruption and can give original examples how identifying macro trends of disruption can lead to new business opportunities
  • Explain the business model canvas and its role in business development
LO 3.4., LO 3.5., LO 5.1.

Kennzahl der Lehrveranstaltung