Technological Trends
Lehrinhalte
- Digitalization in marketing, sales and production
- AI as efficiency and growth driver
- Trends in Metaverse Applications
- Virtual, augmented and mixed reality in industry
- Digital twins
Art der Vermittlung
Präsenzveranstaltung
Art der Veranstaltung
Pflichtfach
Empfohlene Fachliteratur
· Marr, B. (2020): Tech Trends in Practice: The 25 Technologies that are driving the 4th Industrial Revolution. 1st ed. Chichester, UK: Wiley & Sons Ltd
· Binckebanck, L., Elste, R., Haas, A. (2023): Digitalisierung im Vertrieb: Strategien zum Einsatz neuer Technologien in Vertriebsorganisationen, 2. Aufl., Wiesbaden: Springer Fachmedien
Industrial Internet of Things (ILV) and Digital Engineering (ILV)
Lern- und Lehrmethode
Lecture in presence, online lecture, self-learning, group work & presentation, literature research, excursions
Prüfungsmethode
- 40% continuous assessment
- 60% final exam (presentation)
- Assessment criteria: correctness of content and methodology, completeness of the answer, level of detail of the answer
Voraussetzungen laut Lehrplan
Industrial Internet of Things (ILV) and Digital Engineering (ILV)
Schnellinfos
Studiengang
Technical Sales and Marketing (Bachelor)
Akademischer Grad
Bachelor
ECTS Credits
3.00
Unterrichtssprache
Englisch
Studienplan
Berufsbegleitend
Studienjahr, in dem die Lerneinheit angeboten wird
2025
Semester in dem die Lehrveranstaltung angeboten wird
4 SS
Incoming
Nein
Lernergebnisse der Lehrveranstaltung
After successful completion of this course, students can:
- describe current trends in marketing, sales and production,
- interpret the future impact on business processes,
- give examples of business topics facing major technological changes in the future,
- identify pros and cons of current technology trends,
- take decisions which trends are promising for specific industries,
- elaborate a digitalization strategy and roadmap.
Kennzahl der Lehrveranstaltung
1480-24-01-BB-DE-40