Technological Trends

Lehrinhalte

  • Digitalization in marketing, sales and production
  • AI as efficiency and growth driver
  • Trends in Metaverse Applications
  • Virtual, augmented and mixed reality in industry
  • Digital twins

Art der Vermittlung

Präsenzveranstaltung

Art der Veranstaltung

Pflichtfach

Empfohlene Fachliteratur

· Marr, B. (2020): Tech Trends in Practice: The 25 Technologies that are driving the 4th Industrial Revolution. 1st ed. Chichester, UK: Wiley & Sons Ltd
· Binckebanck, L., Elste, R., Haas, A. (2023): Digitalisierung im Vertrieb: Strategien zum Einsatz neuer Technologien in Vertriebsorganisationen, 2. Aufl., Wiesbaden: Springer Fachmedien
Industrial Internet of Things (ILV) and Digital Engineering (ILV)

Lern- und Lehrmethode

Lecture in presence, online lecture, self-learning, group work & presentation, literature research, excursions

Prüfungsmethode

  • 40% continuous assessment
  • 60% final exam (presentation)
  • Assessment criteria: correctness of content and methodology, completeness of the answer, level of detail of the answer

Voraussetzungen laut Lehrplan

Industrial Internet of Things (ILV) and Digital Engineering (ILV)

Schnellinfos

Studiengang

Technical Sales and Marketing (Bachelor)

Akademischer Grad

Bachelor

ECTS Credits

3.00

Unterrichtssprache

Englisch

Studienplan

Berufsbegleitend

Studienjahr, in dem die Lerneinheit angeboten wird

2025

Semester in dem die Lehrveranstaltung angeboten wird

4 SS

Incoming

Nein

Lernergebnisse der Lehrveranstaltung

After successful completion of this course, students can:

  • describe current trends in marketing, sales and production,
  • interpret the future impact on business processes,
  • give examples of business topics facing major technological changes in the future,
  • identify pros and cons of current technology trends,
  • take decisions which trends are promising for specific industries,
  • elaborate a digitalization strategy and roadmap.

Kennzahl der Lehrveranstaltung

1480-24-01-BB-DE-40