Traineeship Workshop

Lehrinhalte

· New customer acquisition: development of new customers into sustainable buyers · Applied social media marketing: building a community and communication priorities · Company presentation of a cooperation partner Preparation for the bachelor's examination

Art der Vermittlung

face to face

Art der Veranstaltung

compulsory

Empfohlene Fachliteratur

· Winkelmann, P., Spandl, T. (2023): Marketing und Vertrieb: Fundamente für marktorientierte Unternehmensführung. 9. Aufl., Berlin: De Gruyter

Lern- und Lehrmethode

Lecture, group work, presentations, reflections, case studies and practical examples

Prüfungsmethode

30% interim test (Moodle test) 70% final test (review of the topics of the workshop and presentation of the case studies) Assessment criteria: Completeness, level of detail and complexity of the answers to questions and the processing of tasks, correctness of the solutions and results, compliance with formal criteria

Voraussetzungen laut Lehrplan

none

Schnellinfos

Studiengang

Technical Sales and Marketing (Bachelor)

Akademischer Grad

Bachelor

ECTS Credits

2.00

Unterrichtssprache

Englisch

Studienplan

Berufsbegleitend

Studienjahr, in dem die Lerneinheit angeboten wird

SS2027

Semester in dem die Lehrveranstaltung angeboten wird

6 SS

Incoming

Nein

Lernergebnisse der Lehrveranstaltung

After successfully completing the course, students are able to: - transfer the methodological, technical and social skills taught during their studies and the internship and their interrelationships into practice, - apply various theoretical approaches and concepts and combine them with their own practice, - transfer and apply their experience from their respective practices after a presentation of the specific tasks of a cooperation partner, to recognise differences in perspective and thus differences in motivation based on different organisational roles through group reflection.

Kennzahl der Lehrveranstaltung

1480-24-01-BB-DE-52